Latest Stories

• 2020 and Beyond: What’s Next for Display Advertising?

  6 years ago News

  

  It’s been a year of big change for display advertising – 25 years on from the first banner ad, browsers’ restrictions on third-party cookies are shaking the foundations of display advertising. At the same time, new opportunities for advertisers are [...]

• The MadTech Podcast Christmas Special 2019

  6 years ago Podcast

  

  On The MadTech Podcast Christmas Special 2019, ExchangeWire’s Ciaran O'Kane, Rachel Smith, Lindsay Rowntree and Mat Broughton discuss the biggest news stories of the year in ad tech and martech. On this week's episode: - The Information Commissioner's Office (ICO) and its [...]

• Predictions 2020: Mobile & In-App

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is mobile [...]

• Predictions 2020: In-Game Advertising

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is in-game [...]

• Predictions 2020: The Rise of Contextual Advertising

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the [...]

• Predictions 2020: Identity

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is identity, [...]

• Predictions 2020: Privacy

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is privacy. [...]

• Kinetic Launches OOH Behavioural Planning Platform; Primis Partners with Reuters

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Kinetic launches OOH behavioural planning platform; Primis partners with Reuters; PubNative partners with fluct; impact of cookie matching [...]

• Suggestv's James Pringle on Global Ad Spend, You & Mr Jones, and The Trade Desk

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Mat Broughton are joined by James Pringle, founder and CEO, Suggestv, to discuss the latest news in ad tech and martech. On this week's episode: - GroupM have released their [...]

• We Love PIE: 20 Predictions for 2020

  6 years ago News

  

  It is that time of year again; yes it’s prediction time. The year 2020 is going to be pivotal for digital marketing. There is a confluence of trends happening right now, that will shape the next twelve months ahead, which [...]