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DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 14th, 2023), announced the launch of the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV). This expansion of viewability enables advertisers to measure the [...]
Permutive Announces Four Key Executive Hires
Permutive, an audience platform for publishers and advertisers, is pleased to announce the hire of four key roles: Kim Castelda joins as chief people officer, Chloe Grutchfield as general manager of publishers, Sean King as vice president of engineering, and [...]
SmartFrame Technologies welcomes Jennifer Clements as Global Publishing Director
SmartFrame Technologies, a UK-based SaaS technology provider specialising in image streaming, is pleased to announce the appointment of Jennifer Clements, who joins the company as its new global publishing director. Clements arrives with extensive experience within the publishing industry, developing brand [...]
First Listener-Wide Study Reveals Brand Impact of Radio, Livestream & Podcasts
BrandMetrics has joined forces with FD Mediagroep and BNR to carry out the first listener-wide study in the Netherlands that also includes podcasts as an advertising medium. A total of 32 audio campaigns by advertisers from 12 different sectors were studied [...]
Adludio Strengthens UK Operations With the Appointment of Laura Holmes as Head of Sales
Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, today (February 14th, 2023) announces the appointment of Laura Holmes as head of sales UK. Laura will be responsible for the expansion of UK sales and revenue, developing new [...]
TIME Exclusively Partners With Taboola Leveraging Newest Offering “Taboola Turnkey Commerce”
Taboola, a global leader in powering recommendations for the open web, today (February 14th, 2023) announced Taboola Turnkey Commerce, a new turnkey offering that gives premium publishers the ability to create trustworthy content that attracts shoppers and helps them make [...]
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