Latest Stories

• Bots Vs Brands – Battling Ad Fraud in the Age of Automation

  6 years ago News

  

  Writing exclusively for ExchangeWire, Peter Wallace (pictured below), commercial director of GumGum Europe, details how vigilance is required in the ongoing battle against ad fraud, where progress has been made, and how the industry needs to collaborate to deal with [...]

• Agencies Join JICWEBS Blockchain Pilot; PubMatic Releases Q3 2019 QMI Report

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS blockchain pilot; PubMatic releases Q3 2019 QMI report; Impact expands mobile partnership capabilities; The Trade [...]

• Programmatic Advertising and Identity with Permutive, Havas, and Conde Nast

  6 years ago Podcast

  

  This week’s edition of The MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships [...]

• First-Party Data Priorities Prompt Publishers to Take Back Control

  6 years ago News

  

  Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the [...]

• The Evolution of Prebid

  6 years ago News

  

  Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers, and how the technology is set to evolve. Why prebid is [...]

• DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding [...]

• Upday's Alexander Qvitzau Lund on Streaming Wars, StitchFix, & Publisher Monetisation

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, recorded in Berlin, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Alexander Qvitzau Lund, head of programmatic at Upday, to discuss the latest news in ad tech and martech. On this week’s [...]

• Why All Brands Should Consider Mobile Advertising Within Esports

  6 years ago News

  

  In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the [...]

• The Three Dimensions of Identity

  6 years ago News

  

  In this exclusive article for ExchangeWire, Mathieu Roche (pictured below), CEO and co-founder at ID5, writes on the importance of identity, the consolidation in cross-device solutions, and the importance of a persistent ID currency managed by a specialist provider. Identity is [...]

• InfoSum Launches First-Party Data Platform; Smart Expands to UK Market

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital [...]