Latest Stories

• The ExchangeWire Team on SMB & DTC Marketing, Esports, and Tech for Good

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's own Ciaran O'Kane, Rachel Smith, and Lindsay Rowntree discuss the latest news in ad tech and martech. On this week’s episode: – AdExchanger wrote last week about Facebook launching a $100million USD grant [...]

• Marketers Need to Invest in Detailed Geo Targeting Now

  6 years ago News

  

  Oren Netzer (pictured below), co-founder and CEO, cClearly, writes exclusively for ExchangeWire about the benefits of geo targeting and why marketers should make it part of their arsenal now. Geo targeting is the most under-utilised targeting element available to marketers today, [...]

• Mobile Ad Spend Wavers as Coronavirus Persists; WorldGaze Sets to Boost AI Context

  6 years ago News

  

  In today's EchangeWire news digest: Pixalate report reveals how Coronavirus has impacted mobile ad spend; new software WorldGaze promises to optimise context awareness for on-device AI; and Carousell unveils a new initiative to assist non-profits that are helping the most [...]

• Bridging the Gap between Print and Digital: Q&A with Maria Hedengren, Readly

  6 years ago News

  

  Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the digital sphere, capturing audiences, and publishing in the age of Coronavirus.   1. Some see digitisation as a threat to traditional print [...]

• Beeswax Acquires MediaGamma; Buzzfeed to Leave German Market

  6 years ago News

  

  In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering; Buzzfeed puts its German offices up for sale; and FreeWheel gets set to release its unified programmatic platform. Beeswax acquires MediaGamma [...]

• Why The Vertical Ad Network Will Win The Decade

  6 years ago News

  

  The term ‘ad network’ surfaces a lot of ill-feeling when discussed at conferences or in the trade press - its reputation has been besmirched by consistent bad behaviour over two decades. Programmatic ad tech vendors built market share in the [...]

• WeChat Limits Third-Party App Access; US Q2 Search Ad Spend Could Drop by 29%

  6 years ago News

  

  In today's ExchangeWire new's digest: WeChat limits third-party app access to user data; US search ad spend could fall by 29% in Q2; and Beachfront Digital and Amobee partner to integrate video-on-demand into programmatic. WeChat limits third-party app access to user [...]

• The Demise of the Cookie isn’t the End of Identity-Driven Media: Richard Lloyd, GroupM UK

  6 years ago News

  

  Richard Lloyd, Chief Data Officer of GroupM UK, writes exclusively for ExchangeWire about how identity will survive the impending termination of the third-party cookie. It’s hardly new news that a combination of browser restrictions and data privacy regulations have sealed the [...]

• The Sun's Paul Hood on Virtual Gifting, Location Targeting, and How Publisher The Sun is Diversifying

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Paul Hood, Digital Marketing Director, The Sun, News UK, to discuss the latest news in ad tech and martech. On this week’s episode: - [...]

• Disney+ Global Subscriptions Balloon to 50 Million; CNN Acquires Canopy

  6 years ago News

  

  In today's ExchangeWire news digest: global subscriptions to Disney's new streaming service soar to 50 million; news broadcaster CNN acquires content personalisation start-up Canopy as part of "NewsCo"; and HT&E buys 11 million shares in fellow media company Ooh Media.   Disney+ [...]