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LiveRamp Partners with THG Ingenuity to Power Data Collaboration Between Brands
THG today (February 13th, 2023) announced an integration between its end-to-end proprietary technology platform, THG Ingenuity, and LiveRamp, the leading data collaboration platform. Using LiveRamp’s Safe Haven solution, Ingenuity will empower its brand clients to better connect their customers’ first-party [...]
Chat GPT Hype Drives up AI Investments; ByteDance Rivals Meta in VR Headset Space
In today's ExchangeWire news digest: AI investments skyrocket off the back of Chat GPT's success; ByteDance strengthens its position in the VR headset market; and New York's DFS orders Paxos Trust Co. to cease the trade of Binance USD. Investments in [...]
IAB Europe Seeks Court Decision on Validation of The Action Plan as it Moves Forward With TCF Evolutions
IAB Europe confirms that it has lodged a formal request for interim measures with the Belgian market court in the transparency and consent (TCF) case. This follows the decision by the Belgian data protection authority (APD) to validate the action [...]
Is this the dawn of advertising's generative AI era?
This may well be the week that the generative AI phony war ended. The major players have all broken cover, falling over themselves to announce their own AI chatbots and make the first dent in the market. The arms race began [...]
Azerion Announces a Series of New Appointments as it Continues Rapid Growth
Azerion, the digital entertainment and media platform, today (February 10th, 2023) announces the appointment of a series of new hires, including Nicola Webb as UK sales director and Eva Starosolsky as senior research executive. This follows a period of rapid [...]
The Stack: Google Launches 'Bard' ChatBot; CMA Advances Towards Blocking Microsoft-Activision Deal
This week: Google ventures into generative AI by launching its 'Bard' chatbot, the CMA steps closer to blocking Microsoft's acquisition of Activision Blizzard... Google dominated the headlines this week with its entry into the race for generative AI. A mere day [...]
UMWW’s Ben Tuff on Google’s Bard, Weixin-Grab, and Meta’s Within Victory
On this week's episode of The MadTech Podcast, Ben Tuff, chief product officer at UM Worldwide, joins ExchangeWire editor Grace Dillon and CSO Ciarán O'Kane to discuss AI's impact on search, Tencent partnering with Grab, Meta's victory over the FTC, [...]
The Good, The Bard, The Ugly: Big Tech's February Financials Roundup
ExchangeWire senior editor Mat Broughton examines the financial results for the big tech quartet over the previous quarter, and their potential implications for the wider advertising industry. The global tech market continues to wobble like a 70’s blancmange, leading to heavy [...]
GumGum Granted First MRC Accreditation for Brand Safety & Contextual Targeting for CTV
GumGum, a contextual-first, global digital advertising platform, today (February 9th, 2023) announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a US-based nonprofit organisation charged with auditing and accrediting measurement products used by media buyers [...]
Alkimi Exchange launches the world’s first decentralised ad exchange
Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [...]
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