Latest Stories

• The MadTech Podcast Special: Audio Reimagined in Southeast Asia

  6 years ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail over two or three shorter episodes.  Our second series explores the audio advertising opportunities available [...]

• EU Scraps Privacy Shield Pact with US; Google Invests in Reliance Jio

  6 years ago News

  

  In today's ExchangeWire news digest: the EU Court of Justice nullifies the bloc's 'Privacy Shield' data-sharing agreement with the US over surveillance concerns; Google invests in Indian conglomerate Reliance Industries' Jio platforms; and Dailymotion appoints its former chief ad tech [...]

• The Marketing Maturity Index - Unify, Align, Achieve: Q&A with Salesforce Datorama's Nathan Barling

  6 years ago News

  

  We may be just over halfway through it, but 2020 has already been a year of dramatic change for the advertising industry. The unexpected disruption of the Coronavirus crisis and anticipated, yet somewhat dreaded, changes to data regulation have meant [...]

• More US Organisations Shun TikTok; NBCU Launches 'Peacock' without Amazon or Roku

  6 years ago News

  

  In today's ExchangeWire news digest: there's more bad news for TikTok, as several US organisations begin ordering their personnel to avoid or delete it; NBCU's new streaming service, Peacock, launches without CTV giants Amazon and Roku; and IAB Australia calls [...]

• Singapore's 'Project Ubin' Passes Initial Tests; Podcasts See Growth Despite COVID

  6 years ago News

  

  In today's ExchangeWire news digest: Singapore's money authority's blockchain initiative, 'Project Ubin', passes initial commercial testing; podcast ad revenues see some growth in spite of the ongoing Coronavirus crisis; and US e-commerce and SaaS firm BigCommerce files to go public.   Singapore’s [...]

• John McAfee Announces 'Ghost' Data Service; Flipkart Invests in India's Arvind Fashion

  6 years ago News

  

  In today's ExchangeWire news digest: tech veteran John McAfee announces he is launching the world's first fully private mobile data service; e-commerce giant Flipkart invests $35m in Indian apparel retailer Arvind Fashion; and Facebook contemplates banning political advertisements ahead of [...]

• EU Unveils Plans to Crack Down on GAFA; US Considers Banning Chinese Apps

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the EU's Margrethe Vestager announces plans to tackle GAFA; the US threatens to ban TikTok and other Chinese tech firms; [...]

• Imagen's Jay Richards on the Facebook Boycott, DTC Profitability, and a Potential Ban of TikTok in the US

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Jay Richards, founder of Imagen Insights, to discuss the latest news in ad tech and martech. In this week’s episode: - The Facebook advertising boycott continues [...]

• Tech Firms Cease Sharing Data with Hong Kong; Which? Uncovers Ease of Ad Fraud on Google

  6 years ago News

  

  In today's ExchangeWire news digest: tech firms announce they will stop sharing user data with the Hong Kong government after a new law gives police more power over internet content; Which? finds that fraudsters can easily peddle fake adverts across [...]

• Instagram Looks to Trial Reels in India; TikTok Under Investigation by US FTC and DOJ

  6 years ago News

  

  In today's ExchangeWire news digest: Instagram announces it will trial TikTok-challenger Reels in India; TikTok is facing investigation by the US FTC and DOJ for allegedly failing to adhere to children's privacy rules; and a study by Digital TV Research [...]