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TrafficGuard’s Matt Sutton on Meta Layoffs, TikTok Data Fears, and Ads on Twitter
On this week's episode of The MadTech Podcast, Matt Sutton, COO at TrafficGuard, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss substantial layoffs at Meta, concerns over TikTok's users' data, how Twitter is faring under Elon Musk's ownership, and [...]
Azerion Acquires Hybrid Theory Opening New Footprint in the US & Broader APAC Market
Today, (November 18th, 2022) Azerion has announced the acquisition of Hybrid Theory, a data-led programmatic agency and trading desk specialising in mid and lower-funnel campaigns. Their technology delivers a hybrid approach that connects data intelligence with human nuance, understanding, and [...]
Ofcom Could Force Social Media Firms to Open Algorithms; Deliveroo Exit Australia
In today's ExchangeWire news digest: social media platforms could be forced to disclose their news feed algorithms under Ofcom rules; Deliveroo announce that they are pulling out of Australia; and Amazon cut 10,000 jobs. Social media sites could be forced to [...]
New IAS Report Finds Quality Path Optimisation Drives Improved ROI & Supply Chain Visibility
Integral Ad Science, a global leader in digital media quality, today (November 17th, 2022) released its latest research Constructing Your Quality Path. The report unveils how media experts use supply path optimisation (SPO) in their digital marketing strategies and how [...]
Developed with DanAds Rogers Sports & Media Launches Self-Serve Advertising Platform
Rogers Sports & Media (RSM) today (November 16th, 2022) announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily [...]
Tencent Reduce Stake in Meituan; Apple Face Tracking Lawsuit
In today's ExchangeWire news digest: Tencent divest around USD $20bn worth of shares in Meituan; Apple are hit with a lawsuit for allegedly continuing to track iPhone users who disabled tracking; and Carlyle acquire a majority stake in digital marketing [...]
Adludio Enhances its AI-Powered Platform to Help Clients Win the Battle for Brand Attention
Adludio, the global AI-powered platform that delivers interactive mobile advertising, today (November 16th, 2022) announces major enhancements to its technological capabilities which goes far beyond what is standard in the industry. With an emphasis on Deep Learning running through the platform, [...]
Taboola & Reach plc Partner for Mid-Article Video in the UK & US in Latest Expansion of Six-Year Partnership
Taboola, a global leader in powering recommendations for the open web, has today (November 16th, 2022) announced an expanded partnership with Reach plc, the largest commercial national and regional news publisher, to boost engagement, future growth, and innovation. Taboola will be [...]
Over 60 Brands Tap Picnic’s User-First Ad Marketplace for 50% Lower Carbon Emission Buys
Picnic, the user-first ad marketplace, has proven that its ad solutions not only drive results but also generate substantially lower carbon emissions than the current digital advertising average. A leader in sustainable media, Picnic is also the first company to [...]
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