Latest Stories

• Defining the Metaverse

  2 years ago News

  

  In association with Alkimi Exchange The Metaverse has become firmly cemented into public consciousness – it was ranked second in the Oxford English Dictionary’s 2022 Word of The Year. But what actually is it? Does it even exist yet? And is [...]

• Adnami Appoints Senior Executives in French & German Speaking Markets as Hiring Spree Continues

  2 years ago News

  

  Ad tech company Adnami has appointed Joffrey Cabau as partnership director, FR and Tom Dolling as agency sales director, DACH as it continues to expand across Europe.  The news follows hot on the heels of the appointment of James Upson as [...]

• Adsquare Appoints New Executives in the UK

  2 years ago News

  

  Adsquare, the certified location intelligence platform, announces two key hires in the UK – both entering leadership positions. Richard Turnbull was appointed as general manager for the UK and will report to Luise Weiß, VP global revenue. Adam Powell was [...]

• EU Touts New Plan for Cleaner Tech; Latest IPA Bellwether Report Suggests Growth Despite Recession

  2 years ago News

  

  In today's ExchangeWire news digest: the EU announces a new plan for cleaner tech; the latest IPA Bellwether Report suggests market growth despite economic downturn; and CoinDesk explores a partial or full sale. EU Commission reveals Green Deal Industrial Plan The president [...]

• Where in the World is Web3?

  2 years ago News

  

  Touted by some as the next stage of the internet, Web3 is a hot topic across ad tech and beyond. The integration of Web3 technology into the world wide web is already making plenty of headway: in 2021, the Global [...]

• Anzu Granted Patent for Advanced Ad Tracking Tech to Measure Viewability in 3D Environments

  2 years ago News

  

  The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments.  The ground-breaking technology works across multiple gaming platforms, including consoles, of which Anzu is the only ad tracking engine [...]

• Robinhood Launches Independent Media Brand; SoftBank-GoMechanic Deal Collapses

  2 years ago News

  

  In today's ExchangeWire news digest: Robinhood launches a new independent media brand; SoftBank pulls out of its GoMechanic deal following due diligence checks; and Roblox's reported increase of daily active users sees shares grow. Robinhood launches Sherwood media brand Retail media platform [...]

• Commerce Media: Connecting Sellers and Buyers

  2 years ago News

  

  Enthusiasm around retail and commerce media continues to abound as we enter 2023, with both retailers and media buyers keen to explore how they can capitalise on the channel. However, as with other advertising categories, it is important to examine [...]

• Octave Audio is First Digital Audio Business Awarded with IAB Gold  Standard 2.1

  2 years ago News

  

  Octave Audio has attained the IAB Gold Standard 2.1 Certification, becoming the first digital audio business to be awarded this accreditation under the latest IAB standard.  The IAB Gold Standard award process thoroughly examines brand safety, ad fraud, consumer experience, and [...]

• Clinch’s Flight Control Now Integrated with Figma for Omnichannel Dynamic Ad Creation

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today (January 18th, 2023) announced the launch of the Figma-Clinch Exporter Plugin, which enables designers to import their Figma designs into [...]