Latest Stories

• PIE (Programmatic is Everything) Theory in the 20’s

  6 years ago News

  

  Writing exclusively for ExchangeWire in response to Ciaran O'Kane's twenty predictions for 2020, Robert Webster (pictured below), founder of Canton Marketing Solutions, delves further into the Programmatic is Everything (PIE) theory, which is poised to dominate marketing over the coming [...]

• Are You Ready for the Trends That Will Shape the New Decade?

  6 years ago News

  

  2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook [...]

• 3 Ways Collaboration Will Shape The Future of Advertising

  6 years ago News

  

  While the growing number of consumer touch points presents an opportunity to engage with viewers in ways we were never able to before, it also brings new levels of uncertainty to the advertising industry. How can we effectively engage viewers [...]

• Rubicon Project & Telaria Merge; Adsquare Launches OOH Platform

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Rubicon Project and Telaria merge; Adverity partners with SAP; Adsquare launches OOH platform; Jellyfish acquires Social Life; Smart [...]

• 2020 and Beyond: What’s Next for Display Advertising?

  6 years ago News

  

  It’s been a year of big change for display advertising – 25 years on from the first banner ad, browsers’ restrictions on third-party cookies are shaking the foundations of display advertising. At the same time, new opportunities for advertisers are [...]

• The MadTech Podcast Christmas Special 2019

  6 years ago Podcast

  

  On The MadTech Podcast Christmas Special 2019, ExchangeWire’s Ciaran O'Kane, Rachel Smith, Lindsay Rowntree and Mat Broughton discuss the biggest news stories of the year in ad tech and martech. On this week's episode: - The Information Commissioner's Office (ICO) and its [...]

• Predictions 2020: Mobile & In-App

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is mobile [...]

• Predictions 2020: In-Game Advertising

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is in-game [...]

• Predictions 2020: The Rise of Contextual Advertising

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the [...]

• Predictions 2020: Identity

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is identity, [...]