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Essence's Vince Niou on eBay, SCMP, and Siam Commercial Bank's New Food Delivery Offering
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Vince Niou, AVP, programmatic & data strategy, APAC at Essence, to discuss the latest news in ad tech and martech. In this week's [...]
Slack Files Complaint Against Microsoft; Advertiser-Funded Paywall Launches in Australia
In today's ExchangeWire news digest: Slack files an antitrust complaint with the EU against Microsoft's bundling of 'Teams'; Australian media technology company, Winr, launches advertiser-funded paywall 'AdGate'; and TikTok sees increased scrutiny from the Australian government over privacy fears. Slack files [...]
US Buy-Out Could Rescue TikTok; Netflix Trials "Mobile+" Offering in India
In today's ExchangeWire news digest: US investors consider buying TikTok to save it from potential nation-wide ban; Netflix trials a reduced-rate subscription offering "Mobile+" in India; and Snap reports revenue growth in Q2, but is wary about future ad demand. US [...]
eBay Inches Closer to Classifieds Deal with Adevinta; TikTok Halts Talks on UK HQ
In today's ExchangeWire news digest: eBay is reportedly nearing a deal to sell its classifieds business to Adevinta; TikTok breaks talks with the UK regarding its non-China HQ amidst growing political tension; and a recent study finds that Australians think [...]
Contextual Targeting – More than a Cookie Substitute: Q&A with Silverbullet's Marco Godina
With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world, there has never been more pressure on brands to ensure that their advertising is not just accurate, but relevant and [...]
Google Suspends 'Dangerous' COVID Ads; 130 Public Figures' Twitter Accounts Hacked
In today's ExchangeWire news digest: Google bans adverts promoting COVID-19 misinformation; Twitter sees the accounts of 130 of its high-profile users hacked; and despite a growth in subscriptions, Netflix sees its revenues decline in APAC. Google blocks unverified COVID ads Google has [...]
John McAfee Announces 'Ghost' Data Service; Singapore's 'Project Ubin' Passes Initial Tests
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: John McAfee announces world's first fully private 4G network, 'The Ghost Cell Phone Data Service'; the Monetary Authority of Singapore's [...]
The MadTech Podcast Special: Audio Reimagined in Southeast Asia
In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail over two or three shorter episodes. Our second series explores the audio advertising opportunities available [...]
EU Scraps Privacy Shield Pact with US; Google Invests in Reliance Jio
In today's ExchangeWire news digest: the EU Court of Justice nullifies the bloc's 'Privacy Shield' data-sharing agreement with the US over surveillance concerns; Google invests in Indian conglomerate Reliance Industries' Jio platforms; and Dailymotion appoints its former chief ad tech [...]
The Marketing Maturity Index - Unify, Align, Achieve: Q&A with Salesforce Datorama's Nathan Barling
We may be just over halfway through it, but 2020 has already been a year of dramatic change for the advertising industry. The unexpected disruption of the Coronavirus crisis and anticipated, yet somewhat dreaded, changes to data regulation have meant [...]
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