Latest Stories

• The Wires 2019: The Winners

  6 years ago News

  

  On Thursday 21st November, ExchangeWire held its third annual awards ceremony for The Wires, which saw 200 professionals from across ad tech and martech descend upon The Vaults, Waterloo, to celebrate the best in the business. Special guest Reggie Yates [...]

• Implementing a Native Advertising Strategy: Q&A with Mick Loizou, Verizon Media

  6 years ago News

  

  In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native advertising strategy, how such approaches can be tailored, and upcoming technologies set to bolster native [...]

• Integral Ad Science Acquires ADmantX; Digital Publishing Revenue Declines

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science acquires ADmantX; digital publishing revenue declines; Ad-Lib raises USD$6m (£4.6m); Ocean Outdoor offers to purchase [...]

• ITV's Lara Izlan on Chrome, DTC Friday, and Disney Plus

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Rachel Smith are joined by Lara Izlan, director of advertising data, ITV, to discuss the latest news in ad tech and martech. On this week’s episode: - Widely available on [...]

• Ad Tech and Privacy Compliance: Interview with Simon McDougall, ICO

  6 years ago News

  

  In June this year, The Information Commissioner's Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted "systemic concerns" surrounding the compliance of RTB in upholding consumer privacy. Ahead of the fact-finding briefing to be held today, Tuesday [...]

• Bots Vs Brands – Battling Ad Fraud in the Age of Automation

  6 years ago News

  

  Writing exclusively for ExchangeWire, Peter Wallace (pictured below), commercial director of GumGum Europe, details how vigilance is required in the ongoing battle against ad fraud, where progress has been made, and how the industry needs to collaborate to deal with [...]

• Agencies Join JICWEBS Blockchain Pilot; PubMatic Releases Q3 2019 QMI Report

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS blockchain pilot; PubMatic releases Q3 2019 QMI report; Impact expands mobile partnership capabilities; The Trade [...]

• Programmatic Advertising and Identity with Permutive, Havas, and Conde Nast

  6 years ago Podcast

  

  This week’s edition of The MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships [...]

• First-Party Data Priorities Prompt Publishers to Take Back Control

  6 years ago News

  

  Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the [...]

• The Evolution of Prebid

  6 years ago News

  

  Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers, and how the technology is set to evolve. Why prebid is [...]