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ESG: predictions for sustainability in 2023
While conversations around ESG have increased in recent months, discourse around whether ad tech truly recognises its responsibility to address its impact on the environment remains without consensus. So, what will advance the ESG cause in 2023? In our latest [...]
Google & Meta to Lose US Digital Ad Majority; Musk to Step Down as Twitter CEO
In today's ExchangeWire digest: Google and Meta to lose US digital ad majority; Elon Musk to step down as Twitter CEO; and Nielsen undergoes major reorganisation. Google and Meta to lose US digital ad majority Google and Meta are set to lose [...]
Infrastructure & Automation: Predictions for 2023
In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [...]
Audigent Integrates Experian Data & Identity Capabilities into SmartPMP™ Suite
Audigent, the leading data identity, curation, and activation platform, announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP™ private marketplaces. Advertisers can now activate using the world’s largest [...]
AI the Key to Improved Targeting & Optimised Campaigns for Improved ROAS on Google Search Ads - BrightBid
BrightBid, the ad tech platform for Google Search, has announced the release of “The Future of Search”, a white paper highlighting key industry trends in Google Search and the new technologies that help drive a higher return on ad spend. The [...]
Epic Games to Pay USD$520m FTC Settlement; European Commission Fires Antitrust Warning to Meta
In today's ExchangeWire digest: Epic Games to pay USD$520m (£427m) FTC settlement; European Commission fires antitrust warning to Meta; and Microsoft files patent for personalised in-game ads. Epic Games to pay USD$520m (£427m) FTC settlement Executives at Epic Games, best known for [...]
Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction Packages
Adelaide, the leader in attention-based media quality measurement, has announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to launch first-to-market Auction Packages powered by Adelaide AU (Attention Unit) data. As [...]
Average Agency Payment Times Increase; Twitter Seeks Funding
In today's ExchangeWire digest: Average agency payment times increase; Twitter seeks funding at USD$54.20 (£44.63); and Microsoft to roll out "data boundary" for EU customers. Average agency payment times increase The standard duration of payment terms to agencies from clients has increased [...]
Audio: Predictions for 2023
Audio has experienced rampant growth in recent years and shows no signs of slowing down. Global ad spend on traditional radio advertising is set to hit a market volume of USD$28.1bn (~£22.8bn) by the end of the year. As total [...]
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