Latest Stories

• Azerion Acquires Hybrid Theory Opening New Footprint in the US & Broader APAC Market

  3 years ago News

  

  Today, (November 18th, 2022) Azerion has announced the acquisition of Hybrid Theory, a data-led programmatic agency and trading desk specialising in mid and lower-funnel campaigns. Their technology delivers a hybrid approach that connects data intelligence with human nuance, understanding, and [...]

• Black Enterprise Adopts Cedara’s Carbon Intelligence Software to Bolster Its Lead in Media Equity & Sustainability

  3 years ago News

  Cedara, the first end-to-end carbon intelligence platform empowering businesses of any size and their employees to seamlessly take climate action, is announcing its partnership with Black Enterprise, the No. 1 Black digital media brand with 12 million unique monthly visitors, [...]

• Ofcom Could Force Social Media Firms to Open Algorithms; Deliveroo Exit Australia

  3 years ago News

  

  In today's ExchangeWire news digest: social media platforms could be forced to disclose their news feed algorithms under Ofcom rules; Deliveroo announce that they are pulling out of Australia; and Amazon cut 10,000 jobs. Social media sites could be forced to [...]

• New IAS Report Finds Quality Path Optimisation Drives Improved ROI & Supply Chain Visibility

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (November 17th, 2022) released its latest research Constructing Your Quality Path. The report unveils how media experts use supply path optimisation (SPO) in their digital marketing strategies and how [...]

• Developed with DanAds Rogers Sports & Media Launches Self-Serve Advertising Platform

  3 years ago News

  

  Rogers Sports & Media (RSM) today (November 16th, 2022) announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily [...]

• Tencent Reduce Stake in Meituan; Apple Face Tracking Lawsuit

  3 years ago News

  

  In today's ExchangeWire news digest: Tencent divest around USD $20bn worth of shares in Meituan; Apple are hit with a lawsuit for allegedly continuing to track iPhone users who disabled tracking; and Carlyle acquire a majority stake in digital marketing [...]

• Adludio Enhances its AI-Powered Platform to Help Clients Win the Battle for Brand Attention

  3 years ago News

  

  Adludio, the global AI-powered platform that delivers interactive mobile advertising, today (November 16th, 2022) announces major enhancements to its technological capabilities which goes far beyond what is standard in the industry.  With an emphasis on Deep Learning running through the platform, [...]

• Taboola & Reach plc Partner for Mid-Article Video in the UK & US in Latest Expansion of Six-Year Partnership

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, has today (November 16th, 2022) announced an expanded partnership with Reach plc, the largest commercial national and regional news publisher, to boost engagement, future growth, and innovation. Taboola will be [...]

• Over 60 Brands Tap Picnic’s User-First Ad Marketplace for 50% Lower Carbon Emission Buys

  3 years ago News

  

  Picnic, the user-first ad marketplace, has proven that its ad solutions not only drive results but also generate substantially lower carbon emissions than the current digital advertising average. A leader in sustainable media, Picnic is also the first company to [...]

• Pubstack Announce Masterclass: From a Vanilla MPU to a Major-League Ad Slot

  3 years ago News

  

  Monetising a website has become a very tedious process.  When creating an ad placement, Publishers now have to wonder where to place the ad, which sizes to allow, which mediaType to configure, which SSPs to request, and of course, consider the [...]