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How Sales Organisations Can Survive in a Socially-Distanced World
As leads continue to avoid physical meetings and use online tools to interact with brands, sales organisations will need to adapt their processes to take advantage of the data they are collecting. Fabien Cros (pictured below), data consulting director at [...]
AT&T Reportedly Considering Selling Xandr; Snapchat Grows as TikTok Flounders
In today's ExchangeWire news digest: AT&T is reportedly considering selling its ad tech unit Xandr; Snapchat experiences a growth in users whilst TikTok's future hangs in the balance; and the latest Digital Publisher Revenue Index from the AOP and Deloitte [...]
Google Passes UK Tax to Advertisers; SMI Reports Positive Signs for Australian Ad Spend
In today's ExchangeWire news digest: Google will charge UK advertisers a fee to cover the cost of a new digital services tax; SMI reports that ad spend in Australia is gradually starting to pick up after COVID saw it decline; [...]
Facebook Threatens Ban of News Content in Australia; US-TikTok Deal Close to Completion
In today's ExchangeWire news digest: Facebook Australia states it will block news from its platforms in response to the ACCC's new code; ByteDance is reportedly close to reaching a deal for a US takeover of popular video app TikTok; and [...]
ExchangeWire & TheGamingEconomy on Epic Games vs Apple; Facebook News Expansion; GroupM's 'Global Marketing Monitor' Insights
On this week's episode of The MadTech podcast, team edition, Rachel Smith and Lindsay Rowntree are joined by fellow WireCorper, Mat Broughton, editor of TheGamingEconomy. They discuss the continuing developments and the latest court ruling on the fight between Epic [...]
Facebook Moots iOS 14 Audience Network Shutdown; Mightyhive Merges with Brightblue
In today’s ExchangeWire news digest: Facebook moots iOS 14 Audience Network shutdown; Mightyhive merges with Brightblue; and WPP revenue falls by 15.1%. Facebook moots iOS 14 Audience Network shutdown Facebook has announced a series of measures in response to the upcoming [...]
Adapt or Die: 7 Things Inflight Advertising Can Learn From TV Broadcasters
Few industries remain untouched by COVID-19, but travel has been hit particularly hard by the global pandemic. Now, as the world begins to re-emerge from lockdown, it's time for the travel sector to get back in action and look for [...]
Google Expected to Launch Default "Heavy Ad" Blocker; Facebook to Pay France Back-Taxes
In today's ExchangeWire news digest: a new default setting that will block "heavy ads" from Chrome is expected to be released by Google; Facebook has reached an agreement with French authorities to pay $125m in back-taxes; and Seven West Media [...]
TikTok Prepares to Sue US Government; Pressure Mounts on Apple Over App Store Policies
In today's ExchangeWire news digest: TikTok prepares to bring legal action against the US government over president Trump orders for the app to be banned; trade body Digital Content Next joins the campaign against Apple's App Store policies; and Australia [...]
ACCC Rebuts Google's Code Warnings; New Huawei Ban May Disrupt Tech Supply Chain
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC dismisses claims from Google that its News Media Bargaining Code will damage user experience in Australia; experts warn [...]
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