Latest Stories

• Crimtan: How to Ensure Effective Marketing Spend During the Cost-of-Living Crisis

  3 years ago News

  

  The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should cut marketing spend and reduce profits to combat the cost-of-living crisis. In response to this, leading programmatic advertising and data [...]

• The Digitisation of OOH: Q&A with Diederick Ubels, CEO, Sage+Archer

  3 years ago News

  

  While innovation and digital transformation continues to flow within the advertising industry, this has perhaps been most dramatically seen in the out-of-home (OOH) segment, as it pivots from paper-based to programmatic-powered. In this exclusive Q&A, Diederick Ubels, CEO, Sage+Archer details [...]

• Croud Strengthens Brand Offering With Acquisition of Born Social

  3 years ago News

  

  Croud, the award winning, global digital marketing agency, working with some of the world’s leading brands, announces the acquisition of Born Social, the global social media agency. This transaction marks Croud’s third acquisition in 12 months. With the support of its [...]

• Playground xyz Hires Top Consumer Neuroscientist Dr. Shannon Bosshard

  3 years ago News

  

  Playground xyz, the leader in attention and optimisation technology, has moved to further cement its position as the leader in understanding consumer attention with its hire of consumer neuroscientist, Dr. Shannon Bosshard as lead scientist.  With people being bombarded with over [...]

• Google Pay Over USD $390m Over Tracking; Meta Sunset Portal and Smartwatch

  3 years ago News

  

  In today's ExchangeWire news digest: Google agree to pay more than USD $390m to settle charges around location tracking; Meta retire their Portal and Smartwatch products; and executives flee Twitter following turmoil under Elon Musk's ownership. Google pay more [...]

• Lumen Research and Avocet Combine Forces to Drive a New Category in Attention

  3 years ago News

  

  Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen's industry-leading panel and Avocet's scaled advertising [...]

• Hivestack & RE/MAX of Southern Africa Activate the World’s First Programmatic Digital Out-of-Home (DOOH) Anamorphic Campaign

  3 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the successful delivery of the world’s first anamorphic programmatic DOOH campaign.  The campaign was activated for RE/MAX of Southern Africa, the leading global real estate [...]

• MGID Launches Interactive Rich Media Ads Helping Advertisers Increase Ad Attention & Engagement

  3 years ago News

  

  MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with [...]

• DV Study Underscores That Attention-Grabbing Ads are Key to Performance but Context is Key

  3 years ago News

  

  DoubleVerify, a leading digital media measurement, data, and analytics software platform today  (November 14th, 2022) releases its 2022 Four Fundamental Shifts in Advertising and Media report. Two years on from DV’s original report, this expanded edition analyses insights from over [...]

• Apple Loses Search Chief to Google; Alibaba Muted on Singles Day Results

  3 years ago News

  

  In today's ExchangeWire news digest: Apple loses search chief to Google; Alibaba muted on Singles Day results; and S4 Capital reports 29% increase in like-for-like revenue. Apple loses search chief to Google Apple has lost Srinivasan Venkatachary, a key senior director within [...]