Latest Stories

• Old El Paso, Mindshare & Captify Partner on Innovative Dynamic Creative Optimisation (DCO) Strategy

  3 years ago News

  

  Old El Paso, the market leading Mexican food brand from American food producer General Mills, and Mindshare, the media services company that is part of WPP, today (September 14th, 2022) announced a joint partnership with Captify, the leading search intelligence [...]

• Pubstack Expands its Product Offering & Launches an Ad Management Platform for Web Publishers

  3 years ago News

  

  Pubstack’s goal has always been to provide digital media companies with a data-driven approach to building, maintaining, optimising, and monitoring ad stacks. In order to continue to empower them in such a fast-paced and changing environment, Pubstack has designed the [...]

• Advertising Sustainably and Benefitting from Creativity

  3 years ago News

  

  In this exclusive byline ahead of ATS Singapore 2022, Erik Tammenurm, CEO & co-founder of Nexd, outlines how a renewed focus on creative can help the digital advertising industry in its mission to become more sustainable. Digital advertising has seen challenges [...]

• Citibank Partners Yahoo to Enhance Public Literacy on Personal Finance

  3 years ago News

  

  Yahoo and Citibank have teamed up to launch Life and Money, a dedicated personal finance hub geared towards diverse audiences, providing fresh perspectives on money, and equipping them for their financial journey across different life stages. Hosted on Yahoo Finance [...]

• More Effort is Being Made, But We’re Not There Yet – R/GA’s Bayyina Black on ESG and DEI

  3 years ago News

  

  In this exclusive interview, Bayyina Black, global sustainability & impact director at R/GA, discusses two of the most pressing social issues — Environmental and Social Governance (ESG) and Diversity, Equity & Inclusion (DEI) — and outlines what progress has been [...]

• Google Hit with €25bn Lawsuit for Anti-Competitive Behaviour; Brothers Embroiled in Cryptocurrency Insider Trading Case

  3 years ago News

  

  In today's ExchangeWire news digest: Google faces a €25bn (£21.6bn) lawsuit in the UK and EU for anti-competitive behaviour; a former Coinbase employee and his brother face wire fraud charges in the US' first cryptocurrency insider trading case; and Bob [...]

• Lotame Strengthens its Executive Team Globally

  3 years ago News

  

  Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, announced that it has strengthened its executive team across the globe, elevating two team members to key roles. Nishanth Raju has been elevated [...]

• Consumer Trust is Key to Sustaining the Future of Digital Advertising in APAC

  3 years ago News

  

  With ATS Singapore 2022 just around the corner, Adele Wieser, regional managing director APAC at Index Exchange, discusses the opportunity CTV provides to strengthen trust and transparency in digital advertising.  The digital media market in Southeast Asia is forecast to be [...]

• Blue Billywig Unveils New Brand Identity Focusing on its All-in-One Offering & Expert Service

  3 years ago News

  

  Online video platform Blue Billywig announced today (September 12th, 2022)  the launch of their striking new corporate identity and rebranding, including a completely redesigned website reflective of the brand’s new positioning. The new strategy shifts focus to providing clients with [...]

• Netflix to Bolster Gaming Division with Ubisoft Partnership; Meta Pulls Plug on Responsible Innovation team

  3 years ago News

  

  In today's ExchangeWire news digest: Netflix partners with Ubisoft to bring three mobile games under its gaming division; Meta shuts down its Responsible Innovation team; and Shopee-owner Sea prepares to close offices across Latin America while cutting staff in Shanghai.   Netflix [...]