Latest Stories

• Zefr Launches Atrium a New Measurement Product Suite

  3 years ago News

  

  Zefr, the global leader in brand suitability across walled gardens, today (November 4th, 2022) announced the global availability of Atrium, a new measurement suite that gives marketers a fully transparent view into their post-campaign performance and insights across walled gardens.  Rather [...]

• The Stack: Musk Gets to Work on Modifying Twitter; DMA Could Open Up App Messaging & Buying in EU

  3 years ago News

  

  This week: Elon Musk takes control of Twitter (well, sort of...), new EU legislation could open up app buying and messaging... This week, ad tech was dominated by the exploits of Twitter’s new honcho Elon Musk, who threatened to raise the [...]

• The Incredible Fragmentation Of Data-Driven Media & Marketing

  3 years ago News

  

  In this latest edition of The MadTech Sketch, Ciarán O'Kane gives an overview of the fragmented state of the data-driven media and marketing landscape. Most of the coverage of this industry remains a reductive exercise. The mantra of duopoly and triopoly [...]

• ExchangeWire on Apple’s Ad Move, ANA’s Transparency Challenge, and Amazon’s Clean Room

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Lindsay Rowntree is joined by Rachel Smith and Ciaran O'Kane to discuss Apple's latest push into advertising, ANA's struggling audit into 'the ad tech tax', and Amazon's placement of its data [...]

• Azerion Appoints Anna Forbes as UK Country Director

  3 years ago News

  

  Anna Forbes has been appointed as UK country director at the digital entertainment and media platform Azerion.  Forbes joined Azerion as chief operating officer (COO), UK, following the acquisition of Inskin in March 2022, the high-impact digital marketing company, where she [...]

• Adnami Appoints James Upson as Managing Director UK & Nl as it Doubles Down on Growth

  3 years ago News

  

  Ad tech company, Adnami, has appointed James Upson as managing director for the UK and the Netherlands, as it readies itself for further expansion across Europe.  James, who will also join the leadership team at Adnami, will guide the UK business [...]

• Channel Factory Reveal 76% of UK Shoppers Say They Will Spend Less This Christmas

  3 years ago News

  

  Channel Factory, the global brand suitability platform for YouTube, today (November 3rd, 2022) unveils its annual Festive Season research* which reveals tough times ahead for retailers, and a different Christmas for many families.  With 76% of consumers in the UK saying [...]

• Amazon Freezes Hiring for Ad Business as Sales Slow; Meta Tests Minting and Selling NFTs on Instagram

  3 years ago News

  

  In today's ExchangeWire news digest: Amazon freezes hiring for ad business after disappointing Q3 results; Meta trials minting and selling NFTs on Instagram in the US; and the BBC overhauls local radio to become more “digital-led”.   Amazon suspends hiring for ad [...]

• Permutive & OpenX Partner to Help Marketers Target Global Audiences Accurately and at Scale Without Third-Party Cookies

  3 years ago News

  

  Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using [...]

• Mediacom Hong Kong Selects Hivestack to Deliver the First Programmatic DOOH Campaign for Uber Taxi in Hong Kong

  3 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today (November 3rd, 2022) announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong, [...]