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Blessings & Challenges: Interview with Sonal Patel, Quantcast
In this exclusive interview ahead of ATS Singapore 2022, ExchangeWire speaks to Sonal Patel, managing director, Asia, Quantcast, to discuss how brand-consumer relationships are evolving in APAC, and the unique opportunities and challenges within the market. How are relationships between brands [...]
IAS Report - Media Experts are Concerned About Changing Policies Impacting Their Digital Media Buys
Integral Ad Science, a global leader in digital media quality, today (August 23rd, 2022) released its 2022 Future of Privacy-First Advertising Report. In partnership with YouGov and a market research firm, IAS surveyed 1,131 consumers and 346 digital media experts [...]
Adnami Secures Series A Funding from QNTM Group
Following its rapid growth across the Nordics and throughout Europe, leading ad tech company Adnami today ( August 23rd, 2022) announces that it has secured series A growth funding from QNTM Group. Adnami is on a mission to improve the effectiveness [...]
the7stars Launches Bridge - a New Initiative to Help Clients Unlock the Potential of Addressable Data
the7stars, the UK's largest independent media agency, has launched Bridge, their proprietary data connection proposition. Bridge will give the7stars’ clients access to a privacy-first, fully addressable marketplace that brings together the biggest and best media, data, and technology partners in [...]
MGID Partners with PubMatic to Enable Brands to Reach Exclusive New Audiences via a Single Platform
MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across [...]
Audigent is Named a “Small Company Standout” as Part of Fast Company’s List of the 100 Best Workplaces for Innovators
Audigent, the leading data identity, curation, and activation platform, has been named a “Small Company Standout” by Fast Company as part of the publication’s fourth annual Best Workplaces for Innovators. The list honours organisations and businesses that demonstrate a steadfast [...]
A Future Without Programmatic Open Auctions?
Is a sea-change coming for the world of publishing and programmatic? Alexander Lund thinks so. Here he outlines his vision for how a new path can be forged. The tides are once again changing in the ad tech industry, and we [...]
"Precise, Powerful & Measurable": Programmatic DOOH in SEA
As coronavirus restrictions ease across the South-East Asia (SEA) region, Matt Bushby, ANZSEA Managing Director, Hivestack, discusses how programmatic digital out-of-home (DOOH) should be considered within the marketing mix here, and how the channel can be further evolved, in advance [...]
The Stack: Former Twitter Worker Found Guilty of Spying; Apple & Facebook Secret Talks Exposed
This week: a former Twitter manager is convicted of spying for Saudi Arabia, secret talks between Apple and Facebook revealed... It's been a week of revelations across ad tech, particularly for big names in social media. One of Twitter's former managers [...]
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