Latest Stories

• Taboola News Combats Untrustworthy Sources on Social Networks

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (August 31st, 2022) announced rapid growth and new innovation for its Taboola News offering, which is expected to cross USD$50m (£43.019m) [...]

• Netflix Bags Snap Execs for Ad Business; ArabyAds Raises USD$30m in Pre-Series B Funding Round

  3 years ago News

  

  In today's ExchangeWire news digest: Netflix names two Snap execs as the leaders of its advertising business; Dubai-based startup ArabyAds accrues USD$30m (£25.6m) in funding to accelerate its expansion; and California lawmakers pass new legislation mandating social media companies must [...]

• Pixalate Releases First UK Child Online Safety Report for Mobile

  3 years ago News

  

  Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released the Q2 2022 UK online child safety report: Google and Apple app stores, examining the state of children's privacy through the [...]

• Using AI to Enhance Contextual Targeting – Q&A with Caroline Campbell, StackAdapt

  3 years ago News

  

  In this exclusive Q&A ahead of ATS Singapore 2022, Caroline Campbell, vice president of sales, APAC at StackAdapt, discusses the benefits of contextual targeting and how these are being enhanced by AI.   What privacy risks are mitigated by the use of [...]

• Creating an ecosystem for creative, brand-safe, cookieless advertising to thrive in APAC

  3 years ago News

  

  With ATS Singapore 2022 just weeks away, ExchangeWire spoke to Bichoï Bastha, chief revenue & business officer, Dailymotion, to discuss the changing advertising landscape in APAC and how creativity and brand safety are paramount for advertiser success. Dailymotion was founded in [...]

• Evorra Secures an Additional $1M to Enable Responsible Data Marketing at Scale

  3 years ago News

  

  Evorra, an SaaS marketplace for brands and agencies to simply build and scale audiences, has successfully raised an additional USD$1M (£857.8m)pre-seed investment by York.IE to further pursue its vision to enable responsible data marketing at scale.  “We are fortunate to have [...]

• Pixalate Study Finds Ad Fraudsters May Be Spoofing iCloud Private Relay Traffic

  3 years ago News

  

  Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their [...]

• Digiseg Appoints Programmatic Veteran Andrew Furst Chief Commercial Officer

  3 years ago News

  

  Digiseg, the global leader in privacy-first household demographic data, has appointed Andrew Furst as chief commercial officer based in Copenhagen, Denmark.  With an extensive background in both the agency and publisher business, including hands-on programmatic skills, Andrew joins from GumGum where [...]

• FTC Sues Data Broker Selling Geolocation Data; Elon Musk Seeks Twitter WhistleBlower

  3 years ago News

  

  In today's ExchangeWire news digest: the FTC sues an Idaho data broker for selling sensitive geolocation data; Elon Musk seeks information on Twitter's alleged security flaws from a company whistleblower; and Indonesia's GoTo acquires a local cryptocurrency exchange.   FTC sues data [...]

• ExchangeWire on Retail, Social Commerce, and Unity Rejecting AppLovin

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Hannah Dillon is joined by Rachel Smith and Grace Dillon to discuss current trends in retail post-lockdowns, social commerce after Facebook's decision to shutter Live Shopping, and AppLovin's offer to buy [...]