Latest Stories

• PHD Media's Chris Stephenson On The Global Alliance for Responsible Media, Uber's Ad Fraud Lawsuit & Facebook's Cryptocurrency

  7 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Chris Stephenson, regional head of strategy and planning at PHD Media, to discuss the latest news in ad tech and martech. On this week's [...]

• Browser Privacy & Advertising: Q&A with Jascha Kaykas-Wolff, Mozilla

  7 years ago News

  

  Browser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of restriction on the use of third-party cookies. ExchangeWire speaks to Jascha Kaykas-Wolff (pictured below), chief marketing officer [...]

• A Sleeping Giant No More: Five Reasons Why Marketers Should Look To China For Future Success

  7 years ago News

  

  When it comes to the advertising industry, China has long been thought of as a 'sleeping giant'. A huge potential market which has not yet been fully capitalised upon, due to reasons such as regulatory scrutiny and dominance of local [...]

• Triton Digital Announces Acquisition of Omny Studio; MediaMath Launches Contextual Ad Targeting Solution for Programmatic Video

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Triton Digital announces acquisition of podcast powerhouse Omny Studio; MediaMath launches industry’s first contextual ad targeting solution [...]

• The Appeal of Podcasts: Q&A with Sophie Harding, Mindshare UK

  7 years ago News

  

  Despite not being an especially novel format, the popularity of podcasting has skyrocketed over the past few years, in part due to the ease of access afforded by audio streaming platforms. Podcasts have been proven particularly popular amongst the 18-34 [...]

• Four Ad Tech Rosé Talking Points

  7 years ago News

  

  It’s the time of year again when the media herd heads to Cannes. Cannes has always been a weird event for ad tech. Never invited into the main tent by the event organisers for fear of backlash from the 'creative' [...]

• How Do We Boost Transparency in Digital Advertising?

  7 years ago News

  

  In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How [...]

• ADmantX Launches Homepage Intelligent Solution; PubMatic Releases Report on Supply Path Optimisation

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost ad revenue for publishers; PubMatic releases report on supply path [...]

• Data Compliance with The Media Trust; AppNexus; and G+J EMS

  7 years ago Podcast

  

  This week's edition of The MadTech Podcast was recorded in front of a live audience in Cologne, with special guests Matt O'Neill, General Manager, Europe, The Media Trust; Marius Rausch, VP & Managing Director Central Europe, AppNexus, A Xandr Company; [...]

• Automation, its Impact on People & our Collective Responsibility

  7 years ago News

  

  Automation in advertising has scaled so quickly over the past decade, that in many cases, it has caused a disconnnect between the automation specialists and their leaders. In this exclusive piece for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead, IAB [...]