Latest Stories

• Shopee Surpasses Alibaba in International Sales; Amazon Searches for Entertainment Exec

  3 years ago News

  

  In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings.   Shopee overtakes Alibaba across international [...]

• AdPlayer.Pro Outstream Video Ads Solutions Provider Upgrades Video Ad Player Tech

  3 years ago News

  

  AdPlayer.Pro, a global provider of outstream video advertising solutions has released a series of upgrades to the company’s flagship video ad player technology.  According to the official announcement, some of the recently implemented enhancements touched upon:    oRTB Demand integration & setup; outstream player [...]

• El Proveedor de Soluciones de Publicidad en Vídeo AdPlayer.Pro Presente Actualizaciones al Reproductor de Publicidad

  3 years ago News

  

  AdPlayer.Pro, un proveedor global de soluciones de publicidad en vídeo outstream, ha introducido una serie de actualizaciones a la tecnología insignia de reproducción de publicidad en vídeo de la compañía. Según el anuncio oficial, algunas de las mejoras implementadas recientemente se [...]

• MondayOff Grows Revenue 7% by Adding Audio Ads with Odeeo

  3 years ago News

  

  Casual game studio MondayOff has tapped into the power of audio advertising by integrating Odeeo’s PlayON SDK, unlocking significant incremental revenue from their hit titles including Wanted Fish. Since launching their partnership in late 2021 with Odeeo, MondayOff has achieved [...]

• Crimtan Appoints Experienced Digital Sales Manager Jeff Purser as ANZ Sales Director

  3 years ago News

  

  Programmatic experts Crimtan today (August 18th, 2022) announced the appointment of Jeff Purser as its new ANZ sales director. In his new role, Purser will be responsible for driving revenue and results for Crimtan’s broad customer base across Australia and New [...]

• JCDecaux & Tesco, Powered by dunnhumby, Create the UK’s Largest Retail OOH Digital Display Network

  3 years ago News

  

  Tesco, dunnhumby, and JCDecaux have today (August 17th, 2022) announced the creation of the UK’s biggest retail-based digital display advertising network – the result of a significant expansion to the Tesco digital screen estate. The SmartScreen network, available through the Tesco [...]

• Pixalate Releases July 2022 Supply-Side Platform (SSP) Global Market Share Rankings

  3 years ago News

  

  Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the July 2022 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings [...]

• Freestar Named to the Inc. 5000 List of Fastest-Growing Companies in the US for the Fourth Year in a Row

  3 years ago News

  

  Freestar, the leading monetisation partner for content publishers, e-commerce sites, and app developers, announced that it has earned another spot on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in the U.S, for the [...]

• Anzu Announces Video Games Veteran Jürgen Goeldner as Strategic Advisor

  3 years ago News

  

  Anzu.io, the world's most advanced in-game advertising platform, today (August 17th, 2022) announced the appointment of gaming industry veteran Jürgen Goeldner as its newest strategic advisor supporting Anzu’s premium video games growth. Goeldner brings his vast knowledge of the industry to [...]

• H&M Quietly Returns to Alibaba’s Tmall; FTC Sued in Idaho

  3 years ago News

  

  In today's ExchangeWire news digest: H&M quietly relists on Alibaba's Tmall after Xinjiang controversy;  an Idaho firm sues the FTC, claiming the agency could take wrongful legal action against it over its use of data; and TikTok's algorithms and content [...]