Latest Stories

• Picnic Partners with Vyde to Create New Conversational Ad Format for BritBox

  3 years ago News

  

  Picnic has partnered with privacy-first conversational technology company, Vyde, to add a brand new ad format to their Social Display offering. Inspired by the popular messaging interaction from social apps, the new format was used for the launch of BritBox [...]

• Salling Group Scales Omnichannel Loyalty Programme Through the Power of Cheetah Digital

  3 years ago News

  

  Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the Denmark-based retail operator’s loyalty solution to reward customers and engage with them in new and innovative [...]

• National World Announces Partnership with DanAds to Develop a Self-Serve Advertising Platform

  3 years ago News

  

  National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to [...]

• Secret Talks Between Facebook and Apple Revealed; Unity Turns Down AppLovin Proposal

  3 years ago News

  

  In today's ExchangeWire news digest: secret talks between Apple and Facebook to "build a business together" revealed; Unity turns down AppLovin's unsolicited purchase offer; and Nexstar to acquire the CW Network.   Apple and Facebook secret talks revealed A report from the Wall [...]

• The Evolution of Publishers

  3 years ago News

  

  In this exclusive article ahead of ATS Singapore 2022, Pankil Mehta, chief business officer at AndBeyond.Media, assesses the rapid and, seemingly, unstoppable evolution of publishers and programmatic advertising. The exponential speed at which programmatic advertising was invented, mechanised, and evolved feels like the [...]

• Former Twitter Manager Found Guilty of Spying; FTC Turns to Public to Inform Surveillance Legislation

  3 years ago News

  

  In today's ExchangeWire news digest: a former Twitter manager has been found guilty of spying for Saudi Arabia; the FTC has opened invited public comment on commercial surveillance to inform legislation; and Egyptian start-up Homzmart has raised USD$23m (£18.9m) in [...]

• CM Group Recognised as ‘Best Overall Martech Company’

  3 years ago News

  

  CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today ( August 15th, 2022) announced that it has been recognised as the “Best Overall [...]

• VlionMobi Partners with Pixalate to Enhance Fraud Detection

  3 years ago News

  

  VlionMobi, a global performance marketing platform that focuses on e-commerce and programmatic advertising, has partnered with Pixalate, combining the fraud protection, privacy, and compliance analytics platform’s offerings with its inventory to better identify fraudulent advertising.  Alvin Ling, director, customer success at [...]

• The Stack: SoftBank Drops USD$23.4bn; SnapChat Launches New Feature for Child Safety

  3 years ago News

  

  This week: SoftBank reveals excruciating USD$23.4bn loss, Snapchat introduces 'Family Centre' to enhance child-users' safety online... It's been a week of flux for ad tech, with new developments shifting the value of key players in the sector. In Japan, tech behemoth [...]

• Spark Foundry's Azad Ali on the Fall of Q Commerce, Apple’s DSP, and Publisher Topics Woes

  3 years ago Podcast

  

  In this week's episode of The MadTech Podcast, Azad Ali, head of performance insight at Spark Foundry, joins Grace Dillon and John Still to discuss the decline of rapid-delivery services, Apple's rumoured plans for a DSP, and publishers' concerns about [...]