Latest Stories

• The MadTech Sketch: Chrome's Insane Addressability Problem

  3 years ago News

  

  In this week's MadTech Sketch, Ciaran O'Kane illustrates Google Chrome's addressability issue, and discusses why it's a major problem for the industry. Last week Google announced it was pushing its timeline for deprecating third-party cookies in its Chrome browser.  The cookie [...]

• MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards

  3 years ago News

  

  MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. The accolade is in recognition of MGID’s contextual intelligence technology and stringent, transparent processes around brand safety.  MGID’s contextual intelligence solution allows advertisers to deliver ads [...]

• VeraViews Delivers First Third-Party Developed Ad-Support Plugin for the Brightcove Web Player

  3 years ago News

  

  Verasity, an ad tech company built on the principles of open ledger technology, announced today (11th August) that the VeraViews ad tech stack has delivered the first third-party developed ad-support plugin for the Brightcove Web Player. Brightcove Inc., the trusted leader [...]

• Disney Bumps Streaming Prices; China’s CCDI Extends 'Big Fund' Probe

  3 years ago News

  

  In today's ExchangeWire news digest: Disney announces it will increase the prices of its streaming services; China’s CCDI launches three new investigations relating to the country's 'Big Fund'; and a chatbot developed by Meta has said the company "exploits people [...]

• What's making an impact in APAC? Have your say

  3 years ago News

  

  From the seemingly unstoppable rise of CTV to the evolution of the Open Web, ad tech is in a continuing state of flux. This is especially prevalent in the Asia-Pacific (APAC) region, which is home to some of the largest [...]

• Hyperoptic Appoints Croud to Scale Brand Presence

  3 years ago News

  

  UK-based broadband provider, Hyperoptic, has appointed Croud, the award-winning global digital marketing agency, to scale brand presence. Hyperoptic specialise in hyperfast broadband and are uniquely positioned due to their symmetrical offering of upload and download speed (on plans over 150Mbs). Their [...]

• Musk Sells Tesla Shares Ahead of Twitter Legal Battle; Australia to Trial Central Bank Digital Currency

  3 years ago News

  

  In today's ExchangeWire news digest: Elon Musk sells off Tesla shares ahead of his legal battle with Twitter; Australia's central bank reveals plans to trial central bank digital currency; and President Biden announces a USD$280bn (£232bn) investment in US high [...]

• App 'Spoofing' Could Cost Advertisers $135M (£111.7m) in 2022 - Pixalate

  3 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released its July 2022 Connected TV (CTV) Ad Fraud Series update to reveal the 30 most-"spoofed" Roku and Amazon Fire TV apps — [...]

• Preserving Media Quality in APAC

  3 years ago News

  

  As digital advertising continues to expand within the APAC region, and attention flows increasingly towards emerging channels, efforts to preserve media quality must also be heightened. Ahead of ATS Singapore, Laura Quigley, SVP APAC, Integral Ad Science, discusses how this [...]

• impact.com Announces Appointment of Ning Wang to Board of Directors

  3 years ago News

  

  impact.com, the leading partnership management platform, announced today (August 9th, 2022) the appointment of Ning Wang, a seasoned executive with more than 20 years’ experience leading fast growing technology companies, to its board of directors. Wang is the CEO of [...]