Latest Stories

• 2019 Outlook: All Aboard the DTC Train

  7 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. By now, if you haven't heard the term 'DTC' at every corner, you should probably try to work out why. [...]

• Weekly Focus APAC: Singapore Pilots Locker Service to Support E-Commerce Growth

  7 years ago News

  

  In this edition of Weekly Focus APAC: Singapore Pilots Locker Service to Support E-Commerce Growth; Starbucks Brews Up Virtual Store with Alibaba; JD.com & Intel Launch IoT Lab for Smart Retail; and Lazada Replaces CEO After 9 Months. Singapore Pilots Locker [...]

• How Marketers Can Reduce Fraud Themselves

  7 years ago News

  

  Due to the flurry of follow-up questions to last week’s article on the Blind Spots of Fraud Detection, Dr Augustine Fou, ad fraud and cybersecurity researcher, shares in this piece 'plays' that marketers can run themselves to reduce ad fraud [...]

• Predictions: Who Will Win the Battle for the Service Layer in 2019?

  7 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. The service layer is changing. Whether a battle, a war, a fight for supremacy, a fight to the death, or [...]

• 2019 Outlook: How Will the TV Industry Prepare for Its Next Phase?

  7 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. TV represents a massive opportunity, but there's some work to be done. Experts share their views on how the TV [...]

• Will Ad Fraud Become Easier or Harder to Fight in 2019?

  7 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Will 2019 be the year the digital advertising industry wins the war against fraud? Or will fraud manifest itself in [...]

• LATAM Ad Executives Share 2019 Predictions

  7 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Experts from across the LATAM region share how they believe digital marketing will evolve in 2019. Context will make a comeback "I think [...]

• Leading Ad Tech Women in Miami Discuss Trends to Look for in 2019

  7 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. As we are coming close to the end of this year, these two leading women in the Miami ad tech sector [...]

• GDPR's Full Force & Its Impact on Global Data Privacy

  7 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. GDPR hasn't caused the Armageddon the industry expected, but is it still too early, or are many challenges brought about [...]

• Experts Predict What Monetisation Will Mean for Publishers in 2019

  7 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, publisher monetisation takes centre stage. Will 2019 be about publisher diversification, improved technology to fuel better monetisation, or a [...]