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Call Centres Play Crucial Role in Omnichannel Retail Service Delivery
Once seen as 'cost centres', customer call centres now play an important role in not only helping online retail brands improve customer experience, they also can help generate revenue for the business. With the resurgence of online commerce, call centres [...]
IPA Bellwether Report Shows Weakest Growth in 3 Years
Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years. This is according to the Q3 IPA Bellwether Report, published [...]
Effective Mobile Retargeting Hinges on Segmentation
Segmenting your audience effectively is one of the most important components of a mobile retargeting strategy, writes Alexei Chemenda (pictured below), CRO for apps and managing director, U.S., Adikteev, exclusively for TheGamingEconomy. It sounds like digital advertising 101, but most [...]
Announcing the Launch of the DTC Index
Today, we are proud to be announcing the launch of the DTC Index, a global list of the fastest growing direct-to-consumer brands. Direct to consumer is one of the biggest trends in marketing, and is having a huge impact across [...]
Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace
Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace; Pangaea Alliance Expands Publishers, Products & Sales Team to Support Growth; eyeo Takes a Stand Against Circumvention Technologies with New Taskforce; Standard Media Index & Nielsen [...]
Accenture Interactive's Amir Malik Discusses Ad Exchanges, Agency Power & Why OTT is the Future
Accenture Interactive's Amir Malik joins ExchangeWire's Lindsay Rowntree and Ciaran O'Kane to discuss the big madtech stories of the week. In this week's episode: - How will the ad exchanges' announced commitment to programmatic principles impact the industry? - Is Publicis' divestment of [...]
Germany: A Tale of Two Ecosystems
ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local digital advertising market. Like in most markets, Google, Facebook, and Amazon dominate in Germany. But [...]
Weekly Focus APAC: Honestbee Unveils Singapore 'NewGen Retail' Store
This week, online marketplace Honestbee has opened up a dining-cum-grocery store in Singapore that is closely integrated with modern technologies to offer "a multi-sensory" shopping experience. Spanning 60,000 square feet, Habitat by Honestbee is touted as a "full supermarket, speciality [...]
Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace
Today (17 October, 2018), six global ad exchanges have released an open letter to advertisers and publishers, outlining a set of industry principles that they are committing to, in a drive to "promote clarity and trust for every participant in [...]
From Developer to End User: Why Cybersecurity in Gaming Must be A Team Effort
Gaming certainly isn't what it used to be, and as it storms increasingly into the mainstream, there's one thing that the gamers of the world need to keep front of mind: security. Writing exclusively for TheGamingEconomy, Paul Lipman (pictured below), [...]
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