Latest Stories

• How Cookieless Targeting Tactics Will Drive Impressive Performance

  3 years ago News

  

  Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting. In recent years, the advertising landscape has begun to face increasing [...]

• Power Shifting From Big Tech to the Open Web: New Research from Smart & ExchangeWire

  3 years ago News

  Smart, the leading independent ad tech platform, and ExchangeWire, today release findings from a new pan-European research study, revealing that a fundamental power shift is underway, away from big tech towards independent publishers and their ad tech partners. Coupling original quantitative [...]

• Twitter Defies Shareholders to Keep Durban on Board; SoftBank Slashes Execs’ Pay after Blow to Vision Fund

  3 years ago News

  

  In today's ExchangeWire news digest: Twitter refuses to dismiss Egon Durban from its board, defying its shareholders vote; a company filing from SoftBank reveals the company slashed execs' pay after its Vision Fund dropped ¥3.5tn (£21.7bn); and rapid grocery delivery [...]

• ATS London: defining the industry's golden opportunity

  3 years ago News

  

  One of ExchangeWire’s flagship events, ATS London brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking. As the industry enters an uncertain period, there's a golden opportunity [...]

• Engaging Audiences with Visible Ad Formats: Ford Kuga Hybrid & Ogury

  3 years ago News

  

  Ford, one of the leading car manufacturers in the French market, has been pushing the boundaries of innovation for decades. To promote its Kuga Hybrid model, the brand set up a multi-levers digital campaign in partnership with creative agency GTB [...]

• An Opportunity to Rebuild the Foundations of Our Ecosystem: Measurement After Cookies

  3 years ago News

  

  Ahead of ATS London 2022, Niall Moody, managing director at Nano Interactive, outlines the challenges the deprecation of third-party cookies poses to measurement, and why the shift away from identity-based targeting will require new metrics for measuring attention.  Although Google did [...]

• Harnessing the Power of Retail Media

  3 years ago News

  

  In a world without cookies, yet a growing need for personalised advertising, how can retailers and retail brands alike harness retail audiences? Retail media has been growing for over a decade, and its potential is finally being recognised across the globe, [...]

• CMA Launches New Probe into Google's Ad Dominance; Musk to Source USD$6bn for Twitter Deal

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: The CMA launches a fresh investigation into Google's market dominance; Canada restricts two of China's flagship telecoms companies, Huawei [...]

• Upcoming VlogBox Get-Together Webinar To Examine Data Analytics & User Engagement

  3 years ago News

  

  The VlogBox Get-Together webinar will be held on 31st May 2022, at 12 PM EDT and will focus on strategies designed to make targeting more effective, as well as a deep dive into geo-communities. Anna McMichael, VlogBox’s strategic partnerships director, together [...]

• ExchangeWire on Amazon's Cash Back Data Play, Breaking Up Google, and Ad Tech Predictions

  3 years ago Podcast

  

  On this week's MadTech Podcast, ExchangeWire's Lindsay Rowntree and Ciaran O'Kane join head of content John Still to discuss Amazon's Shopping List Savings feature, the potential impact of the proposed Competition and Transparency in Digital Advertising Act, and O'Kane's ad [...]