Latest Stories

• impact.com Announces Continued Growth in First Quarter of 2022

  3 years ago News

  

  impact.com, the world’s leading partnership management platform driving partnerships for more than 2,200 brands, announced today (3rd May 2022) its continued momentum in the first quarter of 2022 driven by the company’s client expansion, acquisition of Pressboard, the premier analytics [...]

• Adomik Launches a New App for Publishers to Maximise Their Open Auction Revenue

  3 years ago News

  

  Adomik, the leading ad tech software developer and provider of smart advertising analytics, announces the release of an exclusive new product to optimise the yield of publishers with programmatic advertising activity. The product is dedicated to all publishers’ yield and [...]

• EU Accuses Apple of Cutting Out Competition; Spanish Prime Minister Targeted by Pegasus Spyware

  3 years ago News

  

  In today's ExchangeWire news digest; the European Commission has accused Apple of stifling competitors of Apple Pay; Spain's prime minister and minister of defence fall victim to Pegasus spyware; and location data from millions of Grindr users has been sold [...]

• El proveedor de soluciones de publicidad en vídeo AdPlayer.Pro presente resultados del primer trimestre de 2022

  3 years ago News

  

  AdPlayer.Pro, el proveedor internacional de soluciones de tecnología de publicidad en vídeo en línea, ha publicado los resultados comerciales del primer trimestre de 2022 de la compañía, que informan el crecimiento de los volúmenes diarios de impresiones de anuncios servidos, [...]

• AdPlayer.Pro Video Ad Tech Provider Reports Q1 2022 Results

  3 years ago News

  

  AdPlayer.Pro, an international provider of online video ad tech solutions has released the company’s Q1 2022 results, reporting the further growth of daily served video ad impressions and a series of crucial upgrades in its flagship products. According to the announcement, [...]

• Hivestack Partners with Billups to Launch Multi-Market Programmatic DOOH Campaign in Europe for Ace & Tate

  3 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services company. The partnership will see the first programmatic DOOH campaign launch [...]

• Adelaide Hires Former Nielsen Executive Tyler DeTour as Vice President of Sales

  3 years ago News

  

  Adelaide, the leader in the rapidly growing field of attention measurement, announces the appointment of Tyler DeTour as vice president of sales. After nearly a decade at Nielsen, DeTour brings his passion for media quality transparency to Adelaide’s fast-growing sales [...]

• Smart Recrute Pierre-Yves Mell au Poste de Senior Account Strategist

  3 years ago News

  

  Smart AdServer, la plateforme indépendante de monétisation publicitaire, annonce aujourd’hui la nomination de Pierre-Yves Mell au poste de senior account strategist. Rejoignant les équipes supply de Smart, Pierre-Yves aura pour mission d’accompagner les clients éditeurs dans leur transformation digitale, d’optimiser [...]

• Musk & Twitter Board Strike a Deal; UK Ad Spend Marks Record High

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Elon Musk strikes a deal to acquire Twitter for USD$44bn; Google-parent Alphabet reveals disappointing growth for Q1 2022; [...]

• In a Fragmented Media World, Digital OOH is Bridging the Gap in Brand-Building Advertising

  3 years ago News

  

  Ahead of ATS Madrid 2022, Guillermo Garcia, Account Executive EMEA at Broadsign, explains how advertisers can leverage digital out-of-home (DOOH) to combat fragmentation and reach audiences with unified campaigns.  Reaching audiences en masse has become increasingly difficult in today’s highly-fragmented media landscape. [...]