Latest Stories

• UK Government Launches New App to Spot Online Spies; Amazon Lambasted for Discrimination in New York

  3 years ago News

  

  In today's ExchangeWire news digest: the UK government launches Think Before You Link app to weed out spies on social networks; Amazon faces legal action in New York over complaints of discrimination; and Tencent posts its steepest decline in profits [...]

• En collaboration avec Adot, ID5 et Smart, Prisma Media Solutions teste et transforme son 1er essai basé sur un identifiant universel

  3 years ago News

  Le ciblage publicitaire via cookies tiers est actuellement impossible sur les navigateurs Safari et Firefox, qui représentent 40% de la navigation. De ce fait, la valeur de l’inventaire des éditeurs sur ces navigateurs est considérablement réduite, et les annonceurs ne peuvent pas atteindre [...]

• Prisma Media Solutions Collaborates with Adot, ID5 & Smart to Test First Universal ID Trial

  3 years ago News

  Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers' inventory on these sites is significantly decreased, while advertisers face the challenge of [...]

• Identity-Free Targeting in a Post-Cookie World: Q&A with Nano Interactive

  3 years ago News

  

  In this Q&A written exclusively for ExchangeWire, Carl White, CEO & co-founder of Nano Interactive, discusses identity-free targeting, how it can benefit advertisers and publishers, and what its future could look like in a post-cookie world.   What are the core benefits [...]

• In-Game Ad Campaign From EMPIRE and Anzu Helps Babyface Ray’s ‘FACE’ Top The Charts

  3 years ago News

  

  American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to launch an exciting in-game ad campaign for the new album ‘FACE’ from Detroit-based hip hop artist Babyface Ray. Recognising the convergence of entertainment, music, and [...]

• Disney+ to Partner with Family-Friendly Advertisers; China Hints at Easing Tech Crackdown

  3 years ago News

  

  In today's ExchangeWire news digest: Disney+ reveals it will not partner with advertisers that clash with its family-friendly brand; China signals towards easing its crackdown on the tech sector; and Google reveals it will offer a no-cost option for its [...]

• VIOOH Announces Partnership with Health and Wellbeing Media Business Tonic Media Network

  3 years ago News

  

  Today (May 18th 2022), VIOOH, the leading global digital out of home (DOOH) marketplace, announced a new partnership with Australia’s largest health and wellbeing media network, Tonic Media Network.  The partnership gives Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform [...]

• DoubleVerify Global Insights Report: Ad Dollars Move to CTV & Fraud Schemes Spike 70% Globally

  3 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today (May 18th 2022) released its 2022 Global Insights Report, analysing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands [...]

• Teads: Smartphone Purchase Intenders are Challenging Brand Loyalty

  3 years ago News

  

  Teads, The Global Media Platform, today (18th May 2022) announces the results of its latest consumer survey in partnership with GWI. The global research, the largest ever run by Teads commissioned in 17 markets, revealed that smartphone manufacturers are going [...]

• Why User Consent and First-Party Data are Vital to the Future of Advertising

  3 years ago News

  

  Following her appearance at ATS Madrid, Permutive's Julie Vuibert discusses why user consent and first-party data will be integral to advertising of the future in this exclusive byline. User consent and first-party data are now valuable commodities in advertising, and publishers [...]