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CMO-Rolle in Deutschland unterentwickelt; Adjust bringt Ad Spend-API
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: CMO-Rolle in Deutschland unterentwickelt; Adjust bringt Ad Spend-API; Neuer CTO bei virtual minds; und Fünf Fragen an Martin McDonald, Tealium. Handlungsbedarf bei CMO-Rolle in [...]
How Universities Are Using Location Data to Recruit Top Talent Like Businesses
Using location data helps advertisers target specific audiences for advertising, but now this data is being utilised by universities for recruiting purposes. Writing exclusively for ExchangeWire, Nate John-Grose (pictured below), sales manager, Blis, talks about how universities are finding new [...]
The Consultancy is Additive to the Marketer/Agency Relationship: Q&A with Wayne Blodwell, The Programmatic Advisory
Wayne Blodwell (pictured below), founder and CEO of The Programmatic Advisory, speaks with ExchangeWire about the service layer, the changing relationships between agencies and marketers, and the impact of the increasing prevalence of consultancies on these relationships. ExchangeWire: You’ve recently set [...]
Europe a Strong Growth Market for Premium Video; Marketers Intimidated by Mobile Programmatic
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Europe a strong growth market for premium video; Marketers intimidated by mobile programmatic; [...]
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