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Solides Wachstum von Programmatic in Deutschland; smartclip kooperiert mit Goldbach Audience
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Wachstumsrate von Programmatic in Deutschland; smartclip und Goldbach Audience kooperieren in Österreich; Ströer und Seeding Alliance machen Programmatic nativ; und Fünf Fragen an [...]
Native Delivers Brand Safety in a Programmatic World
When it comes to the most controversial subjects of the marketing world, native and programmatic are vying for first place. Native is criticised as a tactic that intentionally misleads audiences, allowing advertising to disguise itself as genuine editorial content, while [...]
Mobile Ad Spend to Grow by 31% in the UK in 2018; SpotX Fully Acquired by RTL Group
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend in 2018; RTL acquires remaining SpotX shares; Venatus adopts ads.txt standard; Inneractive battles ad fraud; and adsquare launches data [...]
Gender Balance in Advertising & Marketing: It’s Time to Broaden the Conversation
We are pretty opinionated at ExchangeWire, and we encourage opinionated conversation from our readership. We consider ourselves a forum for the industry to debate issues of the day, connected to the business of advertising and marketing technology. However, there’s one [...]
The Evolution of Programmatic OOH Advertising
While programmatic advertising for out-of-home (OOH) media has been slower to gain a foothold compared to digital advertising, movement in the space is finally being made, and at a faster pace. Writing exclusively for ExchangeWire, Ken Sahlin (pictured below), CEO, [...]
Weak Demand for Voice Assistants; Advertising is Enhancing Commutes
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Weak demand for voice assistants; Advertising is enhancing commutes; and [...]
Header Bidding: Should Publishers Partner Up or Go Solo?
Header bidding is proof that, in the digital age, small code changes can make a big difference. By allowing multiple streams of demand to bid on the same inventory simultaneously, media buyers have increased access to inventory and publishers enjoy [...]
What Role is Artificial Intelligence Set to Play in Creative?
Artificial Intelligence is one of the latest buzzwords to hit the creative sector. In the tradition of those gone before it, the likes of ‘big data’ and ‘growth hacking’, AI has been billed as having transformational capabilities, and able to [...]
Singapore Publisher Ends Print & Goes All-digital; Australia's Network Ten to Be Part of CBS
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore publisher ends print, goes all-digital; Australia's Network Ten to be part of CBS; Twitter partners with [...]
APAC Marketers Turn to In-App Ads, But Should Avoid Common Pitfalls
App publishers in Asia-Pacific increasingly are tapping in-app ads as a monetisation model over in-app purchases and freemium, but there are common pitfalls they should avoid if they choose this strategy. With in-app purchases growing at a much slower pace, [...]
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