Latest Stories

• The Future of Measurement: Q&A with Eoin O'Neill, Chief Technical Officer, Tug

  3 years ago News

  

  In this exclusive Q&A, Eoin O'Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in digital marketing measurement and what advertisers can do to adapt to these.   How do you see digital marketing measurement changing in [...]

• AdPlayer.Pro Outstream Video Ads Solutions Provider to Strengthen YouTube Integration

  3 years ago News

  

  AdPlayer.Pro, an international provider of outstream video advertising solutions, has introduced new video ad server functionality, focusing on the wider integration of YouTube creatives into publishers’ inventory. According to the company's official announcement, the newly-released features enhance publishers’ ability to connect [...]

• El Proveedor de Soluciones de Publicidad en Vídeo Outstream AdPlayer.Pro Fortalece la Integración de YouTube

  3 years ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones de publicidad en vídeo outstream, ha introducido una nueva funcionalidad de servidor de publicidad en vídeo, enfocándose en una integración más amplia de las creatividades de YouTube en el inventario de los editores.  Según el [...]

• Australian Consumers are Discerning of Inappropriate Ads on Social Media Environments - IAS Study Reveals

  3 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released its 2022 Social Ads and Consumer Perception – Australia Edition study. The report, based on a survey of over 500 Australian consumers, provides an overview of [...]

• Walmart's Q4 Report Reveals Booming Ad Business; Kin + Carta Secure Triple Acquisition

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Walmart reveal USD $2.1bn (~£1.54bn) ad business; triple acquisition boosts growth for Kin + Carta; Meta looks to [...]

• Adomik Presented the 2021 Annual Results in the French Programmatic Market at IAB France's Programmatic Barometer Webinar

  3 years ago News

  

  IAB France hosted its third Programmatic Barometer webinar/in-person event, presented by Jean-François Bernard, CPO of Adomik, Philippe Framezelle, managing director of Adverline, and Arthur Millet, general director of IAB France. This market study includes data from + 500 publisher sites and [...]

• ITV's Patrick Kelly on TV ads; IAB Europe; and Walgreens Advertising Group

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Patrick Kelly, head of digital, ITV, joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce.   This week they cover: - Almost a third of TV ads play [...]

• Fifty Technology Achieves IAB Gold Standard 2.0 Certification

  3 years ago News

  

  Fifty Technology has achieved IAB’s Gold Standard 2.0 Certification. Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology, and data to help brands understand their customers and power digital advertising to best engage [...]

• Adverty Releases Unity SDK 4.0 for the Ultimate In-Game Advertising Experience

  3 years ago News

  

  Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.   The leading in-game platform for advertisers, agencies, [...]

• LiveRamp Collaborates with Adobe to Enable Omnichannel People-Based Targeting & Measurement

  3 years ago News

  

  LiveRamp, the leading data connectivity platform, has announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop display, desktop video, mobile web, mobile in-app, connected TV (CTV), native, and audio. As a result, advertisers can unlock people-based audience targeting, [...]