Latest Stories

• Disney Open Data Platform to Horizon Media; South Korea Pledge ₩223.7 Billion for Metaverse

  3 years ago News

  

  In today's ExchangeWire news digest: Disney strike a deal with Horizon Media to open their data platform for brand measurement; South Korea pledge ₩223.7bn (£139m) to developing a national Metaverse; and ITV launch the UK's first AVOD/SVOD platform, ITVX.    Disney open [...]

• Clear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner

  3 years ago News

  

  Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company, today announced a partnership in France with Clear Channel Europe’s programmatic buying platform, LaunchPAD. Through this new partnership, Clear Channel will integrate with Hivestack as its first DOOH SSP [...]

• Making Science Places 2021 Gross Accounting Margin at €108.2M Post International Expansion

  3 years ago News

  

  Making Science, a technology and digital marketing consultancy specialising in e-commerce and digital transformation, has presented its financial results for the 2021 financial year. The consultancy has achieved a record turnover, reaching €108.2m (£90.2m), 87.7% more than the previous year. Additionally, gross [...]

• Apple Take a Stand Against Russian Invasion; Netflix to Acquire Next Games

  3 years ago News

  

  In today's ExchangeWire news digest: Apple block access to Kremlin-linked news outlets including Russia Today and Sputnik News; Netflix enter into an agreement to acquire Next Games; and AppLovin announce a USD$430m (~£322.9m) deal to acquire Wurl.    Apple block access to [...]

• Yahoo Unlocks Stronger Results for Brand Storytelling with Newest Video Lite Feature

  3 years ago News

  

  Yahoo has unveiled its latest ad solution, Video Lite, in Asia-Pacific (APAC) to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, and [...]

• Hivestack Expands South East Asia Footprint Launching Programmatic DOOH Marketplace in Thailand

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company, today announced the launch of full programmatic operations in Thailand. The launch of Hivestack’s programmatic DOOH marketplace in Thailand signifies that brands, agencies, omnichannel demand-side platforms, and media [...]

• the7stars Wins Illva Saronno Media Account for UK Market

  3 years ago News

  

  Illva Saronno, a leader in the global wine and spirits business, has today appointed the7stars to handle its UK media planning and buying account.    After the launch of the new subsidiary Disaronno International UK, Illva Saronno has seen exciting growth [...]

• PubMatic Selected by GroupM to Support the Supply Chain of the Future

  3 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced a global partnership with GroupM to enable GroupM Premium Marketplace in EMEA. A unified programmatic marketplace that will increase media buying transparency and efficiency, the partnership [...]

• Chinese Apps Follow TikTok's Exit from India; NBCUniversal Sign Global Deal with Anzu

  3 years ago News

  

  In today's ExchangeWire news digest: Chinese start-ups remove their apps from the Indian market; NBCUniversal sign a global deal with gaming start-up, Anzu; and Magnite purchase Carbon to enhance their publisher-first strategy.   Chinese start-ups follow TikTok’s withdrawal from India A number of [...]

• Good-Loop Accelerates US Expansion Plans After Closing $6.1M Series A Round

  3 years ago News

  

  Good-Loop - a global ad tech company that converts people’s attention to ads into donations to good causes - has announced it has closed a Series A round of $6.1M (£4.5M). The funds will be used to accelerate the company’s product [...]