Latest Stories

• WhatsApp Forced to Update Policies; Irish DPC Slapped with Corruption Allegations

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: WhatsApp have been ordered to update privacy policies subsequent to ruling; The Irish DPC have been accused of [...]

• AdColony’s Tom Simpson on NFTs; Meta’s Metaverse; and Niantic

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Tom Simpson, SVP, APAC, at AdColony, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce.   This week they cover: - Non-fungible tokens (NFTs) could become a USD [...]

• Merkle B2B Bolsters Creative Practice with Four Key Leadership Hires

  3 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management company (CXM) and part of dentsu, announces that its global B2B marketing organisation, Merkle B2B, have supercharged their creative leadership team with a raft of senior hires. These new leaders have been brought into [...]

• China's Tencent Face Further Struggles; The EU Hope for Political Clarity

  3 years ago News

  

  In today’s ExchangeWire news digest: Tencent have been told that new apps and updates must be approved by the Chinese government; The EU are hoping for political clarity with the drafting of a new legislation; DuckDuckGo have announced the creation [...]

• Adverty Partners with Smart to Further Facilitate Access to their Seamless In-Game Inventory

  3 years ago News

  

  Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, are expanding their footprint with a global partnership with Smart; a leading independent ad tech platform. The goal of this integration is to provide advertisers with easy [...]

• The Cookie Ditch: UK Digital Marketing Now Much Less Dependent on Third-Party Cookies

  3 years ago News

  

  Since Google’s June announcement that Chrome would be delaying its third-party cookie phase-out, many marketers now have more time to prepare. Following Google’s announcement, Criteo – the global technology company that provides the world’s leading Commerce Media Platform – surveyed UK [...]

• Italy Slap Amazon and Apple With Sanctions; LTK Raise USD$300m for E-Commerce Expansion

  3 years ago News

  

  In today’s ExchangeWire news digest: Italy's competition authority have slapped Amazon and Apple with a sizeable fine; LTK raise USD$300m (£224.6m) for e-commerce expansion; and Plug in Digital raise new investment to enhance game development.   Italy slap Amazon and Apple with [...]

• Predictions 2022: DOOH and OOH

  3 years ago News

  

  In the second article in ExchangeWire's 2022 predictions series, industry experts predict what next year will hold for the traditional and digital out-of-home sector, which has face particularly stark challenges over the course of the coronavirus pandemic. Innovation in creative, context, [...]

• TheViewPoint Partners with Stirista to Unlock the Power of Connected TV

  3 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, announce a new partnership with Stirista, the leader in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory.  Stirista’s clients including household brands and agencies tap into Stirista’s wide-range of [...]

• Sublime Enhance Their Mobile Video Capabilities with Launching TopRoll® on Self-Service Basis

  3 years ago News

  

  Nine months after the successful launch of TopRoll® – their pioneering mobile video ad format offering fully viewable completion – Sublime, an Azerion company, strengthens their capabilities by making it available on self-service basis. Self-served TopRoll® is Sublime’s new solution aimed [...]