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KKCG’s ARICOMA Group Acquires Ad Tech and Martech Development Company Clearcode
ARICOMA Group continues to deliver on its expansion strategy as it acquires the Polish software development company Clearcode. The company specialises in custom ad tech and martech platform development, and has worked with many top-tier ad tech companies, agencies, publishers [...]
Predictions 2022: Retail Media & Super Apps
In the twelfth article in ExchangeWire's 2022 Predictions series, we speak to a host of industry experts to discover what this year has in store (if you'll pardon the pun) for the retail media industry and for social commerce, including [...]
Take-Two Buy Zynga in Hefty Deal; European Parliament Violate GDPR
In today's ExchangeWire news digest: Take-Two Interactive have agreed to buy all of the outstanding shares of FarmVille developer Zynga in a cash-and-stock deal; the European Parliament have been reprimanded for breaching GDPR regulations; and Apple have submitted plans to [...]
Xaxis and IAS Raise Awareness for a Fashion Brand by Using Context Control Targeting
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Xaxis, GroupM’s outcome media specialist, used Context Control Targeting to increase campaign performance, website traffic, and brand awareness for a major fashion retailer, all within a short [...]
Kao Appoints the7stars to Handle UK Media Planning and Buying
Kao, a leading Japanese consumer goods manufacturer and one of the world's largest suppliers of professional salon products including brands like Goldwell and other iconic beauty brands such as John Frieda and Molton Brown, has appointed the7Stars to handle media [...]
ID Wars: The Battle for Contextual 2.0
In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the current state of play in contextual and how next-generation solutions are set to revolutionise media planning and buying in years [...]
Paytm Shares Plunge to Rock Bottom; The New York Times Agree to Purchase The Athletic
In today's ExchangeWire news digest: Shares of Paytm have dropped 6% to a record low, from ₹1,226 (£12.2) to ₹1,155 (£11.5); The New York Times announce they have agreed to purchase The Athletic for USD$550m (£405.1m); and Sega executives re-consider [...]
Predictions 2022: Publishers & First-Party Data Part 2
In the eleventh article in ExchangeWire's 2022 Predictions Series, and following on from part 1, we hear from more industry figures about what's in store for publishers and first-party data this year. Publishers will focus on facilitating well-informed consent, conveying the [...]
Former Voot Executive Samir Karpe Joins Paris-Based Scibids
Viacom18-owned Voot's former head sales strategy and agency business, Samir Karpe, has joined Paris-based martech company Scibids as country manager for India. Founded in Paris in 2016 with 10 locations worldwide, Scibids develops customisable AI to make marketing more effective. "I’m [...]
Talon Launches "Plan It" London Travel Planning Tool
Data-backed travel tool, Plan It, has launched to provide London Underground travellers with the quietest time and routes for their journeys. The tool has been developed by out-of-home specialist Talon Outdoor and is powered by its Data Management Platform (DMP), [...]
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