Latest Stories

• ID Wars: The Battle for Contextual 2.0

  3 years ago News

  

  In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the current state of play in contextual and how next-generation solutions are set to revolutionise media planning and buying in years [...]

• Paytm Shares Plunge to Rock Bottom; The New York Times Agree to Purchase The Athletic

  3 years ago News

  

  In today's ExchangeWire news digest: Shares of Paytm have dropped 6% to a record low, from ₹1,226 (£12.2) to ₹1,155 (£11.5); The New York Times announce they have agreed to purchase The Athletic for USD$550m (£405.1m); and Sega executives re-consider [...]

• Predictions 2022: Publishers & First-Party Data Part 2

  3 years ago News

  

  In the eleventh article in ExchangeWire's 2022 Predictions Series, and following on from part 1, we hear from more industry figures about what's in store for publishers and first-party data this year.   Publishers will focus on facilitating well-informed consent, conveying the [...]

• Former Voot Executive Samir Karpe Joins Paris-Based Scibids

  4 years ago News

  

  Viacom18-owned Voot's former head sales strategy and agency business, Samir Karpe, has joined Paris-based martech company Scibids as country manager for India. Founded in Paris in 2016 with 10 locations worldwide, Scibids develops customisable AI to make marketing more effective. "I’m [...]

• Talon Launches "Plan It" London Travel Planning Tool

  4 years ago News

  

  Data-backed travel tool, Plan It, has launched to provide London Underground travellers with the quietest time and routes for their journeys. The tool has been developed by out-of-home specialist Talon Outdoor and is powered by its Data Management Platform (DMP), [...]

• Tencent Take a Stake in Monzo; China Mobile Pull Off Mega Shanghai Listing

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent take a stake in Monzo; China Mobile raise USD$9bn (£6.6bn) after Shanghai listing; and a new class [...]

• foodpanda's Laura Kantor on "Q commerce"; Restaurants; and Environmental Consciousness

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, foodpanda's marketing & sustainability director Laura Kantor joins Mat Broughton and Rachel Smith to discuss the latest news in media, marketing, and commerce.   This week they cover: - “Quick commerce” (or “Q commerce”) has taken [...]

• Apple and Google Have Secret Deal, According to US Lawsuit; Meta Appeal CMA Decision to Sell GIPHY

  4 years ago News

  

  In today's ExchangeWire news digest: a new lawsuit has accused Google and Apple of having a non-compete agreement; Meta have applied to appeal the UK Competition and Markets Authority (CMA) ruling; and Integral Ad Science announce that they have acquired AI [...]

• Predictions 2022: Contextual

  4 years ago News

  

  In the tenth article in ExchangeWire's 2022 Predictions series, we speak with industry experts on how contextual is set to become a cornerstone of the advertising and marketing industries in the wake of identifier deprecation and consumer-led pushback against targeted [...]

• Predictions 2022: The Future of Measurement and Attribution

  4 years ago News

  

  In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how the impending demise of third-party cookies will affect the industry.   The focus for 2022 will be testing The death of the cookie [...]