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Yahoo's Simon Halstead on Criteo’s Acquisition, Global Advertising, and Zero-Party Data
On this week’s episode of TheMadTech Podcast, Yahoo’s Vice President, Exchange and Supply International, Simon Halstead joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the latest news in media, marketing, and commerce. This week they cover: - Commerce media platform provider [...]
OpenX Receive Hefty Fine After Child Data Collection; Reddit Begin the IPO Process
In today’s ExchangeWire news digest: OpenX agree to pay a USD$2m (£1.5m) after illegally collecting child data without parental consent; Reddit have begun the process of going public; and La Belle Vie have raised €25m (£19.5m). OpenX fined USD$2m (£1.5m) after [...]
Tikin Media have Selected Hivestack as their Supply Side Platform (SSP) to Offer Unparalleled Solutions for Programmatic Buyers Across China
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today (16 December) partnered with Tikin Media, one of China’s most advanced and forward-looking elevator advertising companies to integrate their premium DOOH inventory into the Hivestack [...]
Holiday Ad Fraud on the Rise: CTV Advertising Threatened as Fraud on Unprotected Programmatic CTV Inventory Reaches Almost 20%
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today (15 December) released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality [...]
Intelligent Video Solutions (IVS) to Increase Reach as Pandemic Fuels Online Video Consumption
Covid-19 is raising a new generation of digital users. This has fuelled the surge in online services such as the consumption of online media, according to the e-Conomy SEA 2021 report by Google, Temasek and Bain & Company. The report [...]
Professionals Flustered over Log4j Vulnerability; Meta’s Review Board Intervenes to Control Misinformation
In today’s ExchangeWire news digest: A previously undetected vulnerability in Log4j has allowed hackers to access sensitive data; The Oversight Board have stepped in to remove unsupported content regarding war-stricken Ethiopia; and abillion have raised USD$10m (£7.5m) to tap into [...]
Predictions 2022: SPO - Bolstering Transparency
In the sixth article in the ExchangeWire 2022 Predictions Series, experts from across the advertising and marketing technology industries examine what work has been done over the last few years to bolster transparency across the programmatic ecosystem via supply path [...]
French Streaming Platform Molotov Selects Magnite as SSP and SpringServe as Ad Server
Molotov, the French leading streaming platform, is leveraging Magnite as their SSP and SpringServe as their ad server for their ad-supported streaming service Mango. Mango, Molotov's free AVoD service launched in November 2020, is seeing strong growth on the Molotov platform [...]
Ogury and The Trade Desk Partner to Offer Cutting Edge Programmatic Mobile Advertising for Media Buyers
Ogury, a global technology leader in mobile advertising anchored in privacy protection, today (15 December) announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury’s high-performance, privacy-conscious mobile advertising solution directly [...]
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