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Facebook Whistleblower Voices Concerns: Ozy Media Shuts Down
In today’s ExchangeWire news digest: Frances Haugen has been named as the Facebook whistleblower who has user safety concerns; Ozy Media closes its doors after employee scandal; and TDCX has announced pricing of IPO of 19.4 million shares. Facebook whistleblower voices [...]
AdColony Leads The Shortlist for The Wires Global Awards 2021
The shortlist for The Wires Global 2021 awards has been announced by ExchangeWire, with AdColony leading the finalists with eight shortlisted entries across five categories. Now in its fifth year, The Wires Global awards programme recognises the very best use of [...]
Amobee Partners with ID5 to Pioneer an EMEA Cross-Device Graph Solution for the Post-Cookie World
Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity [...]
Google Seek to Settle; Data-Driven Attribution as Default Model for Google Ads
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google have offered a settlement over EU antitrust investigation; Google Ads announce data-driven attribution as the default model; [...]
Publicis Media's Jo Mackenzie on ‘Green’ Claims, Free Netflix, and Digital Transformation
On this week’s episode of TheMadTech Podcast, Jo Mackenzie, managing director of Publicis Media Precision APAC, joins ExchangeWire’s Rachel Smith and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week, they cover: - The Advertising Standards Authority [...]
Microsoft Windows Store Opens up to Third-Party Storefront Apps; Meesho Raises USD$570m
In today’s ExchangeWire news digest: Microsoft Store opens to third-party storefront apps; Meesho have raised USD$570m; and Sinch acquires Pathwire in a USD$1.9bn deal. Microsoft’s app store has opened to third-party storefront apps Microsoft have announced that they are opening their Window’s [...]
Programmatic Will Help Unlock the Value of Audio - Q&A with Benjamin Masse, Triton Digital
Ahead of ATS London 2021, Benjamin Masse, managing director, market development and strategy at Triton Digital, gives an overview of the current programmatic audio landscape - as well as its challenges and its opportunities - in this exclusive Q&A. 1. How [...]
Global Attention Platform Amplified Intelligence Raises AUD$3m In Oversubscribed Post-Seed Funding Round Led By TEN13
Global attention measurement platform Amplified Intelligence today (30 September) announced it has closed a post-seed funding round of AUD$3m (£1.6m). The round is led by TEN13 - a market-leading investment syndicate co-founded by Aussie tech entrepreneur and Shark (‘Shark Tank’) Steve [...]
Hawk Expands its Omni-Channel Capabilities with Anzu’s In-Game Advertising Platform
Hawk Platform (formerly TabMo), the creator of cross-channel demand side platform (DSP) Hawk, has today (30 September) announced a global partnership with Anzu, the world’s most advanced in-game advertising platform. The deal enables advertisers using the Hawk DSP to run their [...]
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