Latest Stories

• Seedtag Raises USD $40m (£29m) Series B Fund For US Expansion

  4 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced today that it has secured USD $40m (£29m) in Series B funding. Led by Oakley Capital, the funding round - which was also participated in by Adara Ventures [...]

• Nielsen Announces Data Collaboration With PubMatic Changing The Way Marketers Transact On Audience Data

  4 years ago News

  

  Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance. Brands can benefit from PubMatic’s extensive reach, enabling [...]

• Essence Launches ITV’s Love Island 2021 Series with Picnic’s Swipe Format

  4 years ago News

  

  ITV has worked with Essence and Picnic to drive awareness for this year’s series of Love Island via their latest social display format.  Inspired by popular dating apps, the award-winning swipe format allows users to ‘couple up’ with their favourite contestants [...]

• Google Fined by South Korea; Mailchimp Acquired by Intuit

  4 years ago News

  

  In today's ExchangeWire news digest: Google are hit with a USD $177m fine from South Korea's regulators; Mailchimp are acquired by Intuit for around USD $12bn; and authorities in Beijing are reportedly seeking to dismantle Ant Group's Alipay.   Google fined USD [...]

• Programmatic Audio for Marketers

  4 years ago News

  

  Following the Interactive Advertising Bureau’s Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers [...]

• ADvendio Announces Expansion Into The US Market By Appointing Samantha Giaver, Head of Sales, USA

  4 years ago News

  

  In 2016, Samantha started her time with ADvendio as a key account manager, a role that was primarily sales-focused and allowed her to transition into her new position as head of sales after a move from Chile back to the [...]

• Apple Ordered to Open App Payments; Marshmallow Raise $85m

  4 years ago News

  

  In today's ExchangeWire news digest: Apple are ordered to allow app developers offer alternative payment methods to the App Store; insurtech startup Marshmallow reach unicorn status after a USD $85m Series B funding round; and TikTok launch Effect Studio AR [...]

• Taboola Attains TAG Brand Safety Certification

  4 years ago News

  

  Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today (13 September) announced it has been awarded the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG), [...]

• Channel Factory Receives Certification From kidSAFE Seal Program

  4 years ago News

  

  Channel Factory, the global brand suitability and ad performance platform for YouTube, has been awarded the kidSAFE+ COPPA Seal, further validating Channel Factory as a trusted partner for top kids brands globally on YouTube. The kidSAFE Seal is an independent [...]

• Paul Smith, Former Wireless Group MD, Joins AdTonos

  4 years ago News

  

  AdTonos, run by Radio Net Media which successfully monetises podcasts, audiobooks, music, and radio streams of over 200 recognised publishers across the UK, EU, LATAM, and the US, has appointed Paul Smith as senior VP of sales to support the [...]