Latest Stories

• Lotame Panorama ID Continues to Win Industry Support

  4 years ago News

  

  Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced today that PubMatic (Nasdaq: PUBM) and MediaMath, the acclaimed global independent advertising technology company for brands and agencies, will support [...]

• Italy's Gaming Industry Grows; Shoppable Ads Make Poor Impression

  4 years ago News

  

  In today's ExchangeWire news digest: Italy's gaming industry is on the rise, according to the latest IIDEA census; research into shoppable ads reports an underwhelming response from US viewers; and subscription-based ecommerce tools provider Stackline secure a $130m investment from [...]

• Seedtag Takes Action to Support Publishers in Line with Core Web Vitals

  4 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has taken action to ensure its solutions don’t affect the user experience (UX) on partner sites, as publishers prepare for Google’s Core Web Vitals ranking signals [...]

• Hearst UK Partners with Taboola to Apply Content Recommendations Across its Entire Network

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with premium content and experience business, Hearst UK, to become its exclusive content recommendations provider, reaching over [...]

• Admixer Announces Prebid Partnership

  4 years ago News

  

  Admixer announces the release of its header bidding technology in partnership with Prebid. A user-centered platform with a convenient interface where the website owner can connect additional advertisers in a few clicks without re-installing code on the website or signing [...]

• Advertisers Can Now Utilise Brand-Safety and Contextual Data on SpotX Supply

  4 years ago News

  

  IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on [...]

• Europe’s Fractured CTV Landscape: to Scale the CTV Opportunity Across Europe, We Need to Understand Local Differences

  4 years ago News

  

  CTV advertising is becoming the new darling of video advertising, but one solution won’t fit an entire continent writes Stephen Byrne, managing director Nordics ad tech & platform partnerships and executive director Europe for new partnerships at Smartclip. A revolution of [...]

• Apple's "Private Relay" to Prevent Fingerprinting; Microsoft to Retire Internet Explorer

  4 years ago News

  

  In today's ExchangeWire news digest: Apple announce "Private Relay", a feature that will obstruct fingerprinting by preventing advertisers from accessing consumers' IP addresses; Microsoft will shut down Internet Explorer in mid-June 2022; and Snap ramp-up efforts to make Snapchat an [...]

• Twitter Launch "Blue" Subscription; Netflix in Podcast Push

  4 years ago News

  

  In today's ExchangeWire news digest: Twitter launch a new consumer-focused subscription service called "Twitter Blue"; Netflix are reportedly looking to expand their podcast catalogue; and MobiTV are set to be acquired by competitor TiVo.   Twitter trial “Blue” subscription service Twitter have launched [...]

• Industry Collaboration and Augmentation - the OSS Way

  4 years ago News

  

  In this article, Jonas Jaanimagi, technology lead at IAB Australia, discusses the need for greater collaboration within the industry, and explains how Open Source is helping bring that about. In the current environment in our industry, it’s often hard to see [...]