Latest Stories

• Twitter Launch "Blue" Subscription; Netflix in Podcast Push

  4 years ago News

  

  In today's ExchangeWire news digest: Twitter launch a new consumer-focused subscription service called "Twitter Blue"; Netflix are reportedly looking to expand their podcast catalogue; and MobiTV are set to be acquired by competitor TiVo.   Twitter trial “Blue” subscription service Twitter have launched [...]

• Industry Collaboration and Augmentation - the OSS Way

  4 years ago News

  

  In this article, Jonas Jaanimagi, technology lead at IAB Australia, discusses the need for greater collaboration within the industry, and explains how Open Source is helping bring that about. In the current environment in our industry, it’s often hard to see [...]

• Google Near French Antitrust Settlement; Zeta Global Target $273m in IPO

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google nears French antitrust settlement; Zeta Global targets USD$273m (£192m) in IPO; and Skillz are set to acquire Aarki.   Google nears [...]

• Primis Releases Survey Data Revealing Disparities Between Publishers and Ads.txt Knowledge

  4 years ago News

  

  Primis, the leading Video Discovery platform for global publishers, today released the results of a publisher survey that revealed concerning disparities between publisher perception and reality in regards to ads.txt and transparency.  The state of transparency in the ad tech industry [...]

• Sky Betting & Gaming's Neil Jones on the Online Safety Bill, Podcasts, and Netflix Gaming

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Neil Jones, senior digital marketing manager at Sky Betting & Gaming, joins ExchangeWire’s Grace Dillon and Ciaran O'Kane to discuss the latest news in ad tech and martech. Together, they discuss:   - A new [...]

• Rakuten Advertising Brings on Magnite to Further Monetise Rakuten TV Inventory Across Europe

  4 years ago News

  

  Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands [...]

• Whilst Still Relatively Nascent, CTV is a Force to be Reckoned With - Q&A with Tom Obafemi

  4 years ago News

  

  In this Q&A, Tom Obafemi, director of Lean Digital and Wires 2021 judge, assesses the current state of CTV and contemplates what the future could hold for the space.   How has the CTV landscape changed over the last year or so? The [...]

• Criteo Rebrands, Reveals Roadmap for Future of Open Internet During Company’s Investor Day

  4 years ago News

  

  It’s a new day for Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world’s leading Commerce Media Platform. Today, the company unveiled new branding to align with its significant transformation executed over the last year, including a new logo, visual [...]

• Skillz to Acquire Aarki; Etsy Purchases Depop for USD$1.62bn

  4 years ago News

  

  In today's ExchangeWire daily news digest: Skillz to acquire Aarki; Etsy purchases Depop for USD$1.625bn (£1.148bn); and Accenture Interactive expands to SEA via Entropia acquisition. Skillz to acquire Aarki Mobile gaming and esports platform Skillz has announced that it has entered into [...]

• Azerion and Anzu Partner to Make Blended In-Game Advertising Programmatically Available to Advertisers Globally

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with Azerion, a leading pan-European digital gaming and monetisation platform that offers casual and social games and videos, as well as digital marketing services for both publishers and [...]