Latest Stories

• Azerion and Anzu Partner to Make Blended In-Game Advertising Programmatically Available to Advertisers Globally

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with Azerion, a leading pan-European digital gaming and monetisation platform that offers casual and social games and videos, as well as digital marketing services for both publishers and [...]

• Novatiq Announces Supership Holdings Partnership to Scale its Privacy-First Identity Solution Across JAPAC

  4 years ago News

  

  Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings. Supership is Japan’s leader in data-driven digital advertising. The deal will see the UK start-up and the Japanese digital [...]

• Kinetic France and Hivestack Launch Exclusive Partnership in France

  4 years ago News

  

  Kinetic, the world’s largest out of home buying and planning agency, today announces its exclusive partnership in France with Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company. This partnership will drive the future of OOH, [...]

• To Match Platform Spend Growth, Xandr Hires New Talent in Northern Europe

  4 years ago News

  

  Xandr, AT&T’s data-enabled technology platform, today announced the appointment of Ammar Jawad Doosh as Senior Director, EMEA Product Management, as well as five recent new hires for Xandr’s marketplace team, specifically focused on curation, as Xandr’s Curate solution continues to [...]

• Zeta Global Targets USD$273m in IPO; InMobi in Rumoured Talks to Acquire Shop101

  4 years ago News

  

  In today's ExchangeWire daily news digest: Zeta Global targets USD$273m (£192m) in IPO; InMobi in rumoured talks to acquire Shop101; and Tapad exits European market. Zeta Global targets USD$273m (£192m) in IPO Data-driven omnichannel marketing platform Zeta Global has set price terms [...]

• Data and Analytics: Moving from a One-Size-Fits-All Approach to Customisation and Collaboration

  4 years ago News

  

  In this exclusive article, Aarti Bharadwaj, vice president, analytics, APAC at Essence, and judge of The Wires Global 2021, explains the value of brand analysts, and sets out what brands can do to optimise their data and analytics. Data and analytics [...]

• Global Digital Out-of-Home Marketplace Launches in France

  4 years ago News

  

  Leading global digital out-of-home marketplace VIOOH, has announced its expansion into the French market, partnering with JCDecaux France to enable its premium digital inventory to be traded programmatically. VIOOH now connects advertising buyers and sellers in a premium marketplace, making [...]

• AlgoriX’s New Dashboard Gives Publishers Better Control Over Their Ad Monetisation

  4 years ago News

  

  Staying true to the company’s promise to provide publishers everything they need for app monetisation success, AlgoriX has designed a whole new dashboard with improved usability and increased transparency in mind. Understanding how data is the driving force to success, [...]

• Passendo Expands North American Presence With JTG Ventures Partnership

  4 years ago News

  

  Passendo, the leading European in-email ad serving platform, has announced an expansion into the North American market, partnering with JTG Ventures, a US-based digital media consultancy. JTG will operate as an integrated business development team, leveraging existing relationships and resources to [...]

• Google Nears French Antitrust Settlement; noyb to file 10,000 Cookie Complaints

  4 years ago News

  

  In today's ExchangeWire daily news digest: Google nears French antitrust settlement; Noyb to file 10,000 cookie complaints; and Amazon plans identifier release. Google nears French antitrust settlement Google is nearing a settlement with the French National Competition Authority (Autorité de la concurrence), [...]