Latest Stories
Impact to Host Partnerships Experience 2021 to Educate Marketers on the Growing Partnerships Industry
Impact, the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive partnerships. PX 2021 will take [...]
Axel Springer Eye Axios; Amazon Launch AVOD in India
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Axel Springer are reportedly looking to acquire Axios; Amazon launch an AVOD, MiniTV, in India; WhatsApp take the Indian government [...]
Havas' Liting Spalding on Chinese Tech Models, Reddit's KarmaLab, and Loyalty Programs
On this week’s episode of The MadTech Podcast, Liting Spalding, head of audience planning & programmatic at Havas Media Group, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they discuss: - The West [...]
Has the Awkward First Date Led to a Match Made in Programmatic Heaven?
A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O'Brien, head of media effectiveness & performance at the Incorporated Society of British Advertisers (ISBA), reflects on the report's findings, the current state of the programmatic [...]
Time To Reframe The Industry: Digital Media & Commerce Ecosystem
Facebook, Amazon and Google are unbeatable; just go and work for them. This is what the evolved part of your brain tells you on a daily basis. And, to a certain extent, it’s not wrong given how many senior ad [...]
White Bullet Partners with Peer39 to Help Defund Online Piracy
Cybersecurity and IP protection company, White Bullet, today announces a partnership with Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers. Peer39’s Contextual Data Marketplace allows advertisers to explore and discover innovative data providers [...]
Adsquare and Teralytics Partner to Help Brands Understand Where Their Customers Are
Adsquare, the global audience and location intelligence company, is announcing a partnership with Teralytics, to empower marketers to intelligently leverage human mobility insights for OOH planning and programmatic DOOH activation in Germany. Teralytics enables decisions based on the most accurate, inclusive [...]
Shopping on TikTok Balloons 553% in UK; GameAnalytics Launch GameIntel
In today's ExchangeWire news digest: shopping on TikTok by UK consumers soars 553% over the past year; GameAnalytics launch GameIntel, a mobile intelligence platform to give publishers greater market insight; and consumer goods firm Perch have become the fastest company [...]
Why Lukewarm Responses to Apple’s Privacy Shift Shouldn’t Stop Preparations for a Future Without Third-Party Cookies
In this article, Asher Gordon, head of media at Tug explores how the industry is preparing for the post-cookie era, and sets out what brands can do to ensure that they're ready for this monumental infrastructural shift. After months of hype, [...]
Popular Tradertalks
Latest Posts
-
ATS Singapore 2025: What to Expect -
Digest: US Seeks to Break Up Google’s Online Ad Business; Temu Abandons Chinese Imports Model to Avoid Tariffs -
Google and the Ad Tech Butterfly Effect -
The Stack: Chatbots, Commerce, and Competition -
Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty
Follow ExchangeWire