Latest Stories

• Axel Springer Eye Axios; Amazon Launch AVOD in India

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Axel Springer are reportedly looking to acquire Axios; Amazon launch an AVOD, MiniTV, in India; WhatsApp take the Indian government [...]

• Havas' Liting Spalding on Chinese Tech Models, Reddit's KarmaLab, and Loyalty Programs

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Liting Spalding, head of audience planning & programmatic at Havas Media Group, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they discuss:   - The West [...]

• Has the Awkward First Date Led to a Match Made in Programmatic Heaven?

  4 years ago News

  

  A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O'Brien, head of media effectiveness & performance at the Incorporated Society of British Advertisers (ISBA), reflects on the report's findings, the current state of the programmatic [...]

• Time To Reframe The Industry: Digital Media & Commerce Ecosystem

  4 years ago News

  

  Facebook, Amazon and Google are unbeatable; just go and work for them. This is what the evolved part of your brain tells you on a daily basis. And, to a certain extent, it’s not wrong given how many senior ad [...]

• White Bullet Partners with Peer39 to Help Defund Online Piracy

  4 years ago News

  

  Cybersecurity and IP protection company, White Bullet, today announces a partnership with Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers. Peer39’s Contextual Data Marketplace allows advertisers to explore and discover innovative data providers [...]

• Adsquare and Teralytics Partner to Help Brands Understand Where Their Customers Are

  4 years ago News

  

  Adsquare, the global audience and location intelligence company, is announcing a partnership with Teralytics, to empower marketers to intelligently leverage human mobility insights for OOH planning and programmatic DOOH activation in Germany. Teralytics enables decisions based on the most accurate, inclusive [...]

• Shopping on TikTok Balloons 553% in UK; GameAnalytics Launch GameIntel

  4 years ago News

  

  In today's ExchangeWire news digest: shopping on TikTok by UK consumers soars 553% over the past year; GameAnalytics launch GameIntel, a mobile intelligence platform to give publishers greater market insight; and consumer goods firm Perch have become the fastest company [...]

• Why Lukewarm Responses to Apple’s Privacy Shift Shouldn’t Stop Preparations for a Future Without Third-Party Cookies

  4 years ago News

  

  In this article, Asher Gordon, head of media at Tug explores how the industry is preparing for the post-cookie era, and sets out what brands can do to ensure that they're ready for this monumental infrastructural shift. After months of hype, [...]

• Ashwini Karandikar Appointed to Eyeota Board of Directors

  4 years ago News

  

  Eyeota, the leading data partner to global enterprises, today announced that Ashwini Karandikar, internationally recognised entrepreneurial executive and executive vice president of media, technology and data at 4A’s, has been appointed to the company’s board of directors. A widely-recognised agency innovator, [...]

• Verizon Media Expands and Strengthens its Global In-Game Advertising Opportunities with Anzu

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today a global deal with media technology company Verizon Media, which houses a trusted ecosystem of premium brands and industry-leading technology platforms. Anzu’s platform gives media buyers the ability to drive brand [...]