Latest Stories

• Adnami Announce Partnership with SeenThis as the Tech Companies Join Forces to Enable Lightning-Fast Video Streaming in High Impact Formats

  4 years ago News

  Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with SeenThis; with the adaptive streaming company’s lighting fast video set to complement Adnami’s high impact formats and creative templates. Adnami will integrate [...]

• New US Order Seeks to Curtail Big Tech; Pleo Reach $1.7bn Valuation

  4 years ago News

  

  In today's ExchangeWire news digest: president Biden signs a new executive order designed to rein-in the power of Big Tech; accounting startup Pleo reach USD $1.7bn valuation after raising USD $150m; and a trio of Chinese tech companies see their [...]

• smartclip Europe Partners with Clubbing TV to Monetise Connected TV Inventory Across Multiple European Markets

  4 years ago News

  

  smartclip, the ad tech platform of RTL Group, adds Clubbing TV, the world’s first lifestyle TV channel dedicated to clubbing, DJs and dance music culture, to its connected TV portfolio. Clubbing TV is available in over 60 countries with a [...]

• Didomi Raises USD$40m in Series B Round

  4 years ago News

  

  Didomi has announced its Series B round of USD$40m (£29m) led by Elephant and Breega. The Paris-based startup helps developers and companies manage their users’ consent and preferences across their online and off-line channels. This funding will allow Didomi to [...]

• Twitter Step Up Compliance in India; ManoMano Raise $355m

  4 years ago News

  

  In today's ExchangeWire news digest: Twitter appoint new executives in India in order to become compliant with the country's IT regulations; DIY ecommerce platform ManoMano raise USD $355m in a series F funding round; and research finds that some of [...]

• "Contextual Will Keep Developing": Q&A with Seedtag's Albert Nieto and Jorge Poyatos

  4 years ago News

  

  In this Q&A, Seedtag co-founders Albert Nieto and Jorge Poyatos discuss their company's progress over the past year, and give an overview of what the future may hold for contextual targeting in the wake of Google's cookie deprecation extension.   Following a [...]

• OMD Sees Campaign Results Skyrocket by Using IAS Automated Tag with Google

  4 years ago News

  

  Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, and OMD, the world's largest media network, today announced a case study on time saved and ROI achieved for two of OMD New Zealand's biggest clients by using [...]

• Telco Intelligence and the Future of Digital Identity: Detailed Strategic Report Released by Novatiq

  4 years ago News

  

  Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has released an in-depth report into the strategic options available to telecommunications networks when considering the digital marketing industry opportunity, and what this will mean for the martech [...]

• Sojern Proves its Dynamism in Europe, and is Poised to Drive Travel Demand for France

  4 years ago News

  

  Launched in 2007, Sojern is a pioneer in innovation. 2020 brought many milestones, including the company's continued investment in digital transformation, preparing for the “cookieless world” and the signing of key partnerships such as Convious, The Hotel Network and Mews. [...]

• EU Commission Approve UK Data Sharing Adequacy Decisions; Zipline Raise $250m

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: the EU Commission approve two new adequacy decisions to permit data sharing with the UK; delivery and logistics [...]