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Hivestack and Bombora Bring B2B Intent Measurement to Programmatic DOOH Marketing Worldwide
Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. The collaboration enables marketers that use the [...]
67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV
More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to new research released today by leading ad platform Unruly, which also revealed that 100% of media agencies and 77% of brands plan to invest more in CTV over the next 12 months. The new study by Unruly - a company that [...]
Roku Launch an Advertising Brand Studio; Digital Turbine Acquire Fyber
In today's ExchangeWire news digest: US-based streaming service Roku have announced plans for their own advertising brand studio; mobile ad tech firm Digital Turbine acquire Fyber; and News Corp sign a 3-year contract with Facebook's News scheme. Roku launch an advertising [...]
Adverty and Mobile Game Developer Gold Town Games Enter into Strategic Partnership
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within [...]
Anzu Welcomes Industry Expert Josh Schmiesing as a New Strategic Advisor
Anzu.io the world’s most advanced in-game advertising platform, is pleased to announce the appointment of Josh Schmiesing as a strategic advisor. A true global executive, Josh has experience leading brands spanning 65+ countries in the areas of research, marketing, advertising, [...]
Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report
Adverity, a leading marketing data intelligence platform, has once again been named as a top-five category leader in ETL Tools and Data Visualisation Software in the G2 Spring 2021 Report. It has also received recognition as a leader in two new categories; Small-Business [...]
Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities
Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the [...]
Google Defer FLoC Testing in Europe Over GDPR Fears; ByteDance Acquire Moonton for $4bn
In today's ExchangeWire news digest: Google announce they will postpone plans to test their FLoC solution in Europe after concerns emerge that it breaches EU data laws; TikTok parent-company ByteDance acquire Moonton Technology to bolster their Nuverse gaming unit; and [...]
BidMind by Fiksu Partners With The Media Trust to Ensure HQ Inventory
BidMind by Fiksu, a comprehensive DSP that provides granular targeting solutions for marketers, has partnered with The Media Trust, a digital risk management provider with a strong focus on securing the advertising supply chain. The partnership aims to ensure a [...]
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