Latest Stories

• Verizon Media Expands and Strengthens its Global In-Game Advertising Opportunities with Anzu

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today a global deal with media technology company Verizon Media, which houses a trusted ecosystem of premium brands and industry-leading technology platforms. Anzu’s platform gives media buyers the ability to drive brand [...]

• Cavai Appoints Matt Gauthier as Sales Director for US Division

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, today announces the appointment of Matt Gauthier as sales director for their growing US team. This leads on from the recent news that Cavai has partnered with Xaxis, and further cements Cavai as a [...]

• Magnite Announces Executive Leadership Team Following SpotX Acquisition

  4 years ago News

  

  Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced changes to its executive leadership team, effective July 1. These are the company’s first major steps towards integrating its recent acquisition of CTV leader SpotX, and will strengthen its ability [...]

• WhatsApp Sue Indian Government; Morrisons Expand Amazon Partnership

  4 years ago News

  

  In today's ExchangeWire news digest: WhatsApp take the Indian government to court over new rules that would force the instant-messaging platform to break their end-to-end encryption; Morrisons plan to extend their partnership with Amazon after sales boom in Q1; and [...]

• Facebook Pens Deal with Newscorp: What Next for the Advertising Industry?

  4 years ago News

  

  In this contributed article for ExchangeWire, Eb Adeyeri, VP Partnerships at Jellyfish, provides a contrarian viewpoint on the deal brokered between News Corp and Facebook in Australia. No-one truly knows if Facebook’s agreement with Rupert Murdoch’s News Corp Australia will cause [...]

• Clear Channel Europe and Broadsign Extend Partnership to Transform the DOOH Sales Experience

  4 years ago News

  

  Clear Channel Europe (CCE) and Broadsign today announced an expanded partnership through which the full stack of Broadsign’s digital-out-of-home (DOOH) marketing technology solutions will be deployed across CCE’s DOOH network spanning Europe. The collaboration aligns with CCE’s strategic plans to [...]

• BBC Global News Chooses Taboola as its Exclusive Content Recommendations Provider

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new deal with BBC Global News, the home of the BBC’s award-winning commercial international news, sport and features content, in which [...]

• Adform and Smart Support Lotame Panorama ID to Future-Proof Addressability in a Post-Cookie World

  4 years ago News

  

  Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced that Adform and Smart will integrate Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable solution for [...]

• Study from VDX.tv Finds Video Advertising More Effective Across Combination of CTV, Desktop & Mobile Devices

  4 years ago News

  

  VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has released a research study, “The Bigger Picture: Why Effective Video Advertising Requires a Synergy Across CTV, Desktop & Mobile Devices”, that illustrates how using video [...]

• Amazon Launch AVOD in India; JD Logistics Gear up for IPO

  4 years ago News

  

  In today's ExchangeWire news digest: Amazon launch an AVOD offering, MiniTV, in India; JD Logistics prepare to go public in Hong Kong; and PayPal acquire Happy Returns.   Amazon launch AVOD service in India Amazon have launched an ad-supported video-on-demand (AVOD) service in [...]