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Why Real-Time Guaranteed Will Release Publishers from the Programmatic Trade-Off
Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. For all the talk in the industry about real-time guaranteed, and its benefits to publishers, do we really know what it [...]
Programmatic TV: Understanding the Benefits for Both Broadcasters & Advertisers
Despite the significant growth in digital advertising, TV advertising is as important now as it ever was. It's not diminishing, just evolving, as technology and consumption evolve. Graeme Lynch (pictured below), director business development EMEA, TubeMogul explains to ExchangeWire that programmatic [...]
APAC Publishers Losing Sight of Their Business
Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of increasing yield to intermediaries. As a result, many have lost valuable insight into their own businesses. At the same time, legacy [...]
Hot Topics in LATAM Programmatic; Navegg Announces Deals in Central America
In this week's LATAM Roundup: some of the hot topics in programmatic Latin America after a major event in Sao Paulo; Navegg's expansion in Latin America through contracts with publishers and advertisers in Honduras, Nicaragua, and El Salvador; and, finally, [...]
Do Go Chasing Waterfalls – As Long As They're Automated
The waterfall is a dependable, yet seemingly outdated, technique allowing publishers to optimise their yield. But the waterfall isn't dead yet: according to Alex Bornyakov (pictured below), CEO, VertaMedia, it needs to become automated to maintain its relevance. Writing exclusively for [...]
EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; [...]
Digital Lessons from this Year's Summer Olympic Games
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers from across the world who tune in to the 15-day competition to watch their nations [...]
The Misnomer of the Miracle DMP
Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them, But are they achieving everything they set out to? Lindsay McEwan (pictured below), VP & managing director EMEA, Tealium believes the DMP [...]
Boost in E-commerce Sales for Back-to-School Season; Women Working in STEM Need More Incentives
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Boost in e-commerce sales for back-to-school season; Women working in [...]
A Programmatic Vision for Private Exchanges
The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising channels. With mobile programmatic now a fully fledged digital channel and a highly successful force in its own right, some [...]
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