Latest Stories

• BidMind by Fiksu Releases a Full List of Key Updates to its Platform

  4 years ago News

  

  The BidMind team has prepared a full list of all key updates implemented on their platform since its launch. The scope of updates includes geo-fencing, third-party audiences by Liveramp, IVT report, and a set of features helping customers to have [...]

• Sublime Introduces TopRoll®, a Proprietary New Video Ad Unit, Revolutionising Viewable Completion

  4 years ago News

  

  Sublime, the Creative Solutions specialist, today announced the launch of a pioneering new video ad format for mobile devices, TopRoll®, offering fully viewable completion. With its new and inventive ad solution, Sublime brings together premium video and true viewability. TopRoll® is [...]

• Contextual Relevance is Critical to Consumers in Singapore and Other Key APAC markets - IAS Power of Context Research Reveals

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today released a new research study, The Power of Context in APAC, surveying over 2,000 consumers in Singapore, Indonesia, Australia, and Japan. This report from IAS explores how context [...]

• IDG adopts LiveRamp's Authenticated Traffic Solution

  4 years ago News

  

  IDG, the world’s leading media technology company, has selected LiveRamp® (NYSE: RAMP), the leading data connectivity platform, as its trusted partner to connect premium authenticated inventory with advertiser demand. As part of its strategy to offset third-party cookie deprecation, IDG [...]

• Xandr Shares Comprehensive Approach to Identity

  4 years ago News

  

  Xandr have shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs. Xandr is laying the groundwork for agnostic interoperability for identifiers, so its clients [...]

• Google to Ban Alternate IDs from Chrome; Twitter Aims to Double Revenue by 2023

  4 years ago News

  

  In today's ExchangeWire news digest: Google announce they will not support alternative IDs on Chrome once third-party cookies are terminated; Twitter publish their long-term goals, which include "at least" doubling their revenue by 2023; and Walmart add three new partners [...]

• OTT and CTV Apps: The Next Wave of Compliance

  4 years ago News

  

  Connected TV (CTV) and Over-the-Top (OTT) applications represent the future of entertainment. It's expected that by 2022 55 million people will “cut the cord,” or eliminate cable completely. And with more people home-bound due to COVID-19, Connected TV inventory has [...]

• Magnite Research Finds 7 in 10 Brits Prefer Streaming Services to Broadcast TV

  4 years ago News

  

  Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV: The Future Forward” report, which finds that 69% of UK consumers prefer streaming services to broadcast linear TV. The study of 10,500 consumers across the UK, France, [...]

• Silverbullet Launches 4D Context Outcomes Engine into US, Appoints New Board, and Global Growth Expert

  4 years ago News

  

  Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first US office, and appointing a new board, as well as a chief revenue officer specialising in growth. Former CRO of DoubleVerify, Mark Pearlstein, is [...]

• Virginia Passes CDPA; NFL Demands Higher TV Rights Fees

  4 years ago News

  

  In today's ExchangeWire news digest: Virginia passes the Consumer Data Protection Act, making it the second US state after California to impose such legislation; the NFL pushes for TV networks to pay more to cover games; and an EU consumer [...]