Latest Stories

• InfoSum Appoints Lauren Wetzel to Lead North America, Manage Global Strategy and Operations

  5 years ago News

  

  InfoSum, the world’s leading provider of decentralised marketing infrastructure, today announces the appointment of Lauren Wetzel as president of North America, Global Strategy and Operations. InfoSum is the world’s first decentralised marketing infrastructure that enables companies of every size and industry [...]

• Tappx Leads Ad Tech Industry for App-Ads.txt adoption

  5 years ago News

  

  Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory fraud.  The ranking [...]

• Google Pledges $1bn to News Publishers for News Showcase; WFA Reports Fall in Paused Ad Spend

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google pledges to pay news publishers $1bn for their content; the WFA reports a decrease in the number of companies [...]

• Lean Digital's Tom Obafemi on Indian Tech vs. Google, LUMA Q3 Report, and Instagram's Reels

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Tom Obafemi, director of Lean Digital, to discuss the latest news in ad tech and martech. In this week’s episode: - A group of India’s leading [...]

• Smart Launches Direct-First Platform to Manage Deals and Private Marketplace Buying

  5 years ago News

  

  Smart has today announced the launch of Smart Buyer Connect (SBC), the direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying. The product – which forecasts and facilitates media buying in real-time – is further evidence [...]

• René Plug Joins 1plusX as Chief Business Development Officer

  5 years ago News

  

  1plusX, the predictive marketing and data management platform, has today announced the appointment of René Plug as chief business development officer. In his new role, René will be responsible for driving the company’s scale-up strategy, international expansion, and partnership development, [...]

• Adverity Launches Augmented Analytics

  5 years ago News

  

  Adverity, a leading force in marketing data intelligence, today launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness [...]

• Hate the Player and the Game: How Big Tech Use Their Infrastructure to Stifle Competition

  5 years ago News

  

  The dominance of the world’s biggest tech firms has become an issue that is impossible to ignore. Posing threats to innovation, competition, and even democracy, the Big Four (Google, Amazon, Apple, and Facebook) and their peers are under keener scrutiny [...]

• EU Looks to Injunctions to Resolve Antitrust Cases; Havas Launches E-Commerce Offering

  5 years ago News

  

  In today's ExchangeWire news digest: the head of the EU Commission announces that the competitions authority may make more use of injunctions in order to resolve antitrust cases; Havas Media has launched a global e-commerce offering, Havas Market; and US [...]

• Advertisers in APAC See Programmatic Gains: IAS Media Quality Report

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, released the Media Quality Report for H1 2020 providing insights into the quality of media in 15 countries around the world. Brand Risk Indonesia and Japan pose the highest brand risk [...]