Latest Stories

• Post-COVID Ad Fraud to Hit 45%-55% in India; Communications Council Relaunches as ACA

  5 years ago News

  

  In today's ExchangeWire news digest: India is expected to see ad fraud average 45%-55% amid COVID recovery; Australian ad industry body the Communications Council relaunches as the Advertising Council Australia; and Google launches its entry-level jobs search app Kormo in [...]

• IAB Europe Completes Switchover to TCF v2.0

  5 years ago News

  

  One year ago, on 21st August 2019, IAB Europe announced the launched the next iteration of its Transparency and Consent Framework (TCF). Based on feedback on the original Framework, TCF v2.0 builds upon the success of its predecessor by providing [...]

• New Huawei Ban May Disrupt Tech Supply Chain; Havas Becomes First Agency to Join Prebid

  5 years ago News

  

  In today's ExchangeWire news digest: experts warn that new restrictions imposed by the US government against Huawei could disrupt the global tech supply chain; Havas Media Group becomes the first media agency to join Prebid; and JCDecaux launches a new [...]

• Facebook Launches Events Feature; ACCC Rebuts Google's Code Warnings

  5 years ago News

  

  In today’s ExchangeWire news digest: Facebook releases a new feature to accommodate live paid-for events online; the ACCC disputes claims from Google Australia that its revenue code will put the tech giant's services at risk; and research from Nielsen finds [...]

• IAB Europe: the Market is Ready for the TCF v2.0 Switchover

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today shared the market adoption figures for the Transparency & Consent Framework (TCF) v2.0.  517 vendors including Adobe, Google, GroupM, Magnite, The Ozone Project, The Trade Desk and [...]

• Clear Channel Brings Smart Billboards to Europe; Industry Calls on W3C to Rein in Big Tech

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Clear Channel Outdoor announces plans to roll out its RADAR technology in Europe; ad firms call on the W3C to [...]

• Automated Creative's Tom Ollerton on Walmart, In-Console TV Ads, and Apple

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Tom Ollerton, founder of Automated Creative, to discuss the latest news in ad tech and martech. In this week’s episode: - Walmart has launched a new [...]

• ByteDance Turns to Reliance for TikTok India Deal; UK Gov Considers Political Ad Labels

  5 years ago News

  

  In today's ExchangeWire news digest: Tik Tok-owner ByteDance is reportedly in talks with Indian conglomerate Reliance Industries to salvage the popular video app; the UK government weighs up making disclosure labels compulsory for political content posted online; and a survey [...]

• Sojern Publishes Latest APAC COVID Travel Insights

  5 years ago News

  

  With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share the latest insights into travel amidst COVID-19. These insights are based on data on over 350 million traveller profiles [...]

• Placements.io Announces that Nextdoor Selected its Services for Revenue Management

  5 years ago News

  

  The neighbourhood hub selects Placements for its flexible next-generation technology. Placements.io, the revenue management system for publishers, today announced that Nextdoor, the neighbourhood hub, had selected the company for its flexible, next-generation approach to revenue management. The hyper-local platform for neighbours [...]