Event Video

The Attention Journey: Research-Backed Ways to Improve Attention and Outcomes

On day one of ATS London 2023, Curt Larson, chief product officer at Sharethrough, took to the stage to deliver a keynote speech about how advertisers can make their campaigns more effective.

In this presentation, Larson outlines how to improve how people comprehend ads, the need for standardised attention metrics, how creative can be used to attract attention, and how viewers are interacting with CTV and video.