Event Video
The Rise of Programmatic Outdoor: What Advertisers Need to Know
After a difficult couple of years, digital out of home (DOOH) now appears to be going from strength to strength. But how are advertisers currently engaging with programmatic digital out of home? What types of data are available in this space, and how should advertisers be using it? How does programmatic DOOH fit into multi-channel strategies, and how do advertisers manage the differences between public and private screens? How are we measuring success in DOOH, and what can be done to further improve the format?
Panel
Ryan Rummery – DAX (moderator)
Mia Mulch – DAX
Matt Baker – the7stars
Alys Donnelly – Kinetic
Ed Johnson – The Trade Desk
