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CNN's Brandon Keenen Discusses Google, Oath & WPP

The MadTech Podcast

On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Brandon Keenen, senior digital commercial director, CNNi to discuss the latest madtech news and trends.

On this week’s podcast:

– The outcomes of Google CEO Sundar Pichai’s testimony before the House Judiciary Committee in Washington
– Verizon’s write down of Oath’s value, and what this means for the future of the Oath brand
– WPP’s rebrand as a ‘creative transformation’ company
– Publisher diversification strategies and the value of cross-platform marketing

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