In this special episode of The MadTech Podcast, Kristina Prokop, chief operating officer and co-founder of Eyeota, joins ExchangeWire's editorial lead, Mariam Ahmad, to discuss the big data question.

Together, Kristina and Mariam discuss what a cookieless future could look like for ad tech, including within APAC, first-party alternatives, targeting a lack of attention, and what Kristina is looking forward to most at ATS Singapore 2023.