PressBox News

• Azerion Research Proves How High Impact Formats Make Standard Formats Work Significantly Harder

  2 years ago News

  

  Azerion, one of Europe’s largest digital advertising and entertainment media platforms, and global attention technology company Lumen Research today (October 17th, 2023) announced findings from their Amplify 2.0 analysis that uncovers a significant correlation between attention and full-funnel brand performance. Utilising [...]

• IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection & Avoidance Technology

  2 years ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company’s MFA site technology aims to improve transparency in advertiser campaign quality, identify where spend [...]

• Azerion Acquires Hawk & Consolidates its Position in the Digital Advertising Market Amsterdam

  2 years ago News

  

  Azerion announces today (October 16th, 2023) the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also in the UK and Germany. The companies will provide advertisers and agencies easy access to large audiences in emerging areas [...]

• Yahoo to Integrate Identity Solution with Twilio Segment to Drive Greater Advertiser Relevance & Reach

  2 years ago News

  

  Yahoo Advertising today (October 13th, 2023) announced a new integration with Twilio Segment customer data platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies. Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to [...]

• Ogury Names Samir Chabab as Vice President of Marketing 

  2 years ago News

  Ogury, the global leader in personified advertising, announced the nomination of Samir Chabab as vice president of marketing. In his new remit, Chabab will be in charge of elevating Ogury’s local and regional presence by driving brand awareness, recognition, and [...]

• Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns

  2 years ago News

  

  The carbon intelligence platform, Cedara, has today (October 12th, 2023) announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions.  As part of the launch, Cedara has partnered [...]

• NumberEight & Adverty Partnership Skyrockets Ad Revenues by 153% Across Multiple European Markets

  2 years ago News

  

  In a groundbreaking collaboration that is set to redefine the landscape of mobile in-game advertising, NumberEight, a leading behavioural intelligence company, and Adverty, a pioneer in In-Play advertising, have achieved remarkable success across European markets. This partnership has introduced revolutionary [...]

• AdPlayer.Pro Digital Video Ad Tech Provider Rolls Out Ad Server Upgrades

  2 years ago News

  

  AdPlayer.Pro, an international provider of outstream video advertising technology, has introduced essential upgrades to its video ad serving platform.  According to the official announcement, some of the major enhancements are primarily aimed at bolstering the available reporting features, as well as [...]

• Zeotap Introduces Ada: The AI-companion for Audience Segment Creation

  2 years ago News

  

  Zeotap, the easy, secure, and impactful customer data solutions provider, is thrilled to introduce “AdaTM”, a cutting-edge AI solution that revolutionises how marketers interact within the Zeotap CDP. Named in honour of Ada Lovelace, one of the first tech visionaries and [...]

• Hivestack Announces Key Partnership with Grupo Expansión for Programmatic Digital Out-of-Home (DOOH) in Mexico

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic DOOH ad tech company today (October 11th, 2023) announced a partnership with Grupo Expansión, a major omnichannel media owner in Latin America connecting audiences with brands across magazines, events, video podcasts, podcasts, online display, [...]