PressBox News

• Data Act vs GDPR: Industry Representatives Warn of Conflicts & Call for a Level Playing Field

  2 years ago News

  

  IAB Europe, the leading European level association for the digital advertising and marketing ecosystem, signed today (April 27th, 2023) a letter to policymakers on the Data Act with fellow European-level Industry Trade Associations including the Advertising Information Group (AIG), the [...]

• MGID First Ad Platform to Integrate with Google Web Stories

  2 years ago News

  

  MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming the first third-party partner to support Story Ads and provide publishers with direct access to this additional stream [...]

• Lumen Registers Increased Views & More Positive Response to Ads Using SeenThis Technology

  2 years ago News

  

  Adaptive streaming company, SeenThis, announce that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology ​​.  The study [...]

• the7stars Launches First Fully Managed, Fully Transparent, Fully Disclosed, Programmatic Trading Solution – Prospero

  2 years ago News

  

  London-based independent media agency, the7stars, has announced the launch of Prospero, the first fully managed, transparent, programmatic omni-channel trading model in the UK. Built to bring real disruption and change to the programmatic marketplace, Prospero provides marketers with: Consolidation of all [...]

• Yieldmo Signs Strategic Partnership with Cedara to Build Path to Sustainability

  2 years ago News

  

  Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, commemorated Earth Day by announcing its partnership with Cedara, the carbon intelligence platform, to become the first digital advertising platform to holistically [...]

• AdPlayer.Pro Outstream Video Ad Solutions Provider Expands Outstream Format Portfolio

  2 years ago News

  

  AdPlayer.Pro, an international provider of outstream video advertising solutions has expanded its outstream format portfolio with the new variation of Sticky video ads - Flexible Sticky.  According to the company’s official announcement, the newly-released Flexible Sticky ad unit implies the video [...]

• IMPACT+ & Scibids Partner to Reduce the Environmental Impact of Programmatic Online Advertising Campaigns

  2 years ago News

  

  IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, and Scibids, a leader in artificial intelligence (AI) applied to media buying, have announced a partnership to reduce the environmental impact of digital campaigns purchased via programmatic advertising [...]

• Digital Advertising Industry Veteran Joins DoubleVerify to Spearhead Attention Division's Expansion

  2 years ago News

  

  DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, announce the appointment of Daniel Slotwiner to senior vice president of attention. In this role, Slotwiner will oversee all attention initiatives at DV including product innovation, go-to-market strategy [...]

• Croud Commits to Cutting Carbon Emissions with Cedara

  2 years ago News

  

  Croud, the global, full-service digital marketing agency, today (April 24th, 2023) announces a new partnership with Cedara.  Cedara is the carbon intelligence platform that provides climate management solutions for businesses tackling their carbon output, is a member of the Ad Net [...]

• Channel Factory Strengthens US Leadership Team With Four New Hires & One Promotion

  2 years ago News

  

  Following an impressive year-on-year revenue growth of 47% from 2019 to 2022, Channel Factory, the global brand suitability platform for YouTube, announced four key hires and one promotion within its US leadership team. The appointments signal its commitment to expanding [...]